LT Finance Ltd Launches TV Advertisement Titled 'Just Zoom Two-wheeler Loans' Featuring Cricketer Jasprit Bumrah
L&T Finance Ltd. (LTF), one of the leading retail financiers in the country, has announced the launch of an integrated marketing campaign (IMC) for its Two-wheeler Loans. The campaign, which will be rolled out across 13 cities, aims to discover the speed and precision of LTF's Two-wheeler financing, drawing parallels with the cricket prowess of Jasprit Bumrah.
The Campaign's Reach
The IMC will span across Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Cuttack, Hyderabad, Kolkata, Lucknow, Patna, Pune, Varanasi, and Guwahati. The campaign will include outdoors with hoardings, airport branding in Mumbai, ads in in-flight magazines, metro branding, a WhatsApp Bot for Two-wheeler, and ads for user engagement on social media.
The TVC: 'Bumrah Ki Speed Par'
At the heart of the campaign is a new TV commercial called 'Just Zoom Two-wheeler Loans', featuring Jasprit Bumrah as the brand ambassador. The TVC was strategically set in a two-wheeler showroom, contrasting the customer's loan journey with a live cricket match featuring Bumrah. The loan approval process is shown to be completed in real-time, in parallel with Bumrah's delivery of the ball. The campaign tagline for the TVC is 'Bumrah Ki Speed Par', which emphasizes the swift and seamless nature of LTF's Two-wheeler financing.
Maximum Impact and Reach
The TVC was launched during the ongoing Asia Cup 2025 for maximum impact and reach. L&T Finance is the Associate Sponsor for the Asia Cup 2025 on Sony TV Broadcast Network across 13 channels.
Sustainability and Credit Rating
L&T Finance Ltd. has received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The company has also been rated 'AAA' - the highest credit rating for NBFCs - by four leading rating agencies.
Customer Focus and Quality Assets
Under Right to Win, L&T Finance Ltd. aims to move the emphasis from product focus to customer focus and establish a robust Retail portfolio with quality assets. The company has a customer database of over 2.6 Crore, which is being leveraged for cross-selling, up-selling, and identifying new customers.
Key Features of LTF's Two-wheeler Loans
The TVC highlights the key features of LTF's Two-wheeler Loans, including instant approval, maximum loan eligibility, and a competitive EMI starting at Rs. 2,199 per lakh.
'Bowl like Bumrah' Contest
In addition to the TVC, an AI-powered 'Bowl like Bumrah' contest will be launched, allowing users to match Bumrah's bowling style and speed for a chance to win exciting prizes.
Mr. Sudipta Roy, Managing Director & CEO at LTF, stated that the Two-wheeler loan represents a crucial step in the financial journey of many individuals and families. He further added that the vision for the TVC was to be sharp, direct, and have maximum impact, reflecting the Two-wheeler loan proposition itself. Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, echoed these sentiments, stating that the campaign is designed to resonate with the audience and create a lasting impression.
