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Kuniskis Expands Ram Brand's Domain in North America with Addition of Marketing Duties, American Brands, SRT

Stellantis confirms that the CEO of Ram will have authority over a revitalized SRT high-performance department, along with additional responsibilities for managing the company's American brands and marketing efforts within North America.

Kuniskis Expands Ram's Domain to Include North American Marketing, American Car Brands, and SRT...
Kuniskis Expands Ram's Domain to Include North American Marketing, American Car Brands, and SRT Division

Kuniskis Expands Ram Brand's Domain in North America with Addition of Marketing Duties, American Brands, SRT

Titled: "Tim Kuniskis Takes the Helm of Stellantis' American Brands and the Revitalized SRT Division"

In a significant move, automotive giant Stellantis has appointed Tim Kuniskis as the head of its American brands, including Chrysler, Dodge, Jeep, and Ram, and the North America marketing and retail strategy. Kuniskis, who previously served as the CEO of Ram, will continue to lead the Ram brand while focusing on performance and growth.

One of Kuniskis' most notable new roles is overseeing the revival of the iconic Street and Racing Technology (SRT) performance division. The SRT division, which unifies and advances high-performance engineering across the four American brands, aims to deliver vehicles that push the boundaries of power, aerodynamics, handling, and technology, catering to enthusiasts both on the street and in motorsports.

Under Kuniskis' leadership, the SRT division will also oversee Direct Connection, a performance parts and accessories brand, North American motorsports initiatives, and notably, the return of Ram to the NASCAR Truck Series in 2022. This strategic push is aimed at reigniting excitement and brand loyalty through bold performance products and motorsports engagement.

In his expanded roles, Kuniskis will focus on building and enhancing customer connections with Stellantis' products, dealers, and marketing efforts across the American brand portfolio. He will also be responsible for Stellantis' North American motorsports' initiatives, demonstrating the company's commitment to investing in American brand performance and motorsports as critical growth and engagement avenues.

Stellantis is working on launching products that will offer more performance "than we've ever seen before." With Kuniskis at the helm, the company is confident that it is building a team of the best engineers in powertrain and vehicle dynamics that will be worthy of the SRT name.

Antonio Filosa, Stellantis CEO, praised Kuniskis for his ability to connect with customers and build successful brands. Kuniskis himself compared the SRT rebirth to "getting the band back together," indicating his excitement for the challenge ahead.

**Summary of Tim Kuniskis' new roles and responsibilities:**

| Role/Responsibility | Details | |---------------------------------------------------|----------------------------------------------------------------------------------------------| | CEO of Ram | Continues leading Ram brand with a focus on performance and growth | | Head of American Brands | Oversee Chrysler, Dodge, Jeep, and Ram to unify brand strategies in North America | | Head of North America Marketing & Retail Strategy| Build and enhance customer connections via products, marketing, and dealer networks | | Leader of revived SRT division | Guide high-performance engineering and development across American brands | | Oversight of motorsports & Direct Connection | Manage motorsports programs and performance parts initiatives including Ram’s NASCAR return |

In his expanded roles, Tim Kuniskis will be responsible for driving the growth and performance of Stellantis' American brands, including Dodge, Jeep, and Ram, in addition to leading the revitalized SRT division. This role extends to overseeing motorsports initiatives, such as the return of Ram to the NASCAR Truck Series, and the Direct Connection performance parts and accessories brand, reflecting Stellantis' commitment to finance and develop high-performance vehicles in both the automotive and racing industries.

Under Kuniskis' leadership, the SRT division will aim to deliver vehicles that embody power, aerodynamics, handling, and technology, targeting motorsports enthusiasts and racing aficionados alike, across the transportation sector. With the return of Ram to the NASCAR Truck Series in 2022, the company hopes to reignite excitement and brand loyalty through bold performance products and motorsports engagement, thereby bolstering finance and boosting the industry's perception of Stellantis as a market leader.

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