Kroger Health Hires DDB New York as Preferred Advertising Agency
In a significant move that reflects DDB New York's ongoing expansion into the health and wellness sector, the advertising agency has partnered with Kroger Health, the fourth largest retail pharmacy chain in the United States based on sales. Kroger has named DDB New York as its strategic business partner, marking a new business win for the agency.
The partnership is set to redefine wellness for Kroger's brands, with DDB New York's creative team eager to bring innovative solutions to the table. Darla Price, President of DDB New York, expressed her excitement about the collaboration, stating that Kroger's creative ambition was a major factor in DDB New York's decision to partner with Kroger Health.
Darla Price, Global Chief Growth Officer of DDB Worldwide, has been instrumental in driving growth and strategic initiatives within DDB New York. Under her leadership, the agency has secured this significant partnership with Kroger Health.
Kroger Health has also partnered with an Omnicom agency, further underscoring its commitment to innovation and creativity. The Omnicom agency involved is DDB New York, which sees a unique opportunity to work with Kroger Health to reinvent wellness for their brands.
Price believes that the partnership will not only benefit Kroger Health but also DDB New York, reinventing what wellness looks like for Kroger's brands and potentially setting new standards in the retail pharmacy industry.
This partnership marks the first new business win for DDB New York since it brought in new leadership under President Darla Price. The agency is looking forward to working closely with Kroger Health to create a healthier, more vibrant future for their customers.
DDB New York, as a strategic business partner to Kroger Health, is poised to utilize its finance and business acumen to redefine wellness for Kroger's brands. Darla Price, President of DDB New York, believes that this collaboration will not only bring innovative solutions to the table but also establish new standards in the retail pharmacy industry, potentially benefiting both Kroger Health and DDB New York.
