Kroger Health Entrusts DDB New York as its Primary Advertising Agency
Kroger Health, the fourth largest retail pharmacy chain in the United States, has announced a significant partnership with DDB New York. This collaboration marks a new phase in Kroger Health's strategic initiatives, with DDB New York taking on the role of strategic business partner and creative agency of record.
At the helm of this partnership is Darla Price, who serves as both the Chief People Officer at Kroger Health and the President of DDB New York. In her dual roles, Price is expected to oversee the human resources and people strategy aspects of the collaboration, guiding both companies as they work together on innovative projects.
For DDB New York, this partnership represents a first new business win since Price took on her role as president. The Omnicom Group-owned creative agency aims to reinvent what wellness looks like for Kroger's brands, with Price expressing excitement about the potential for this reinvention.
The partnership is anticipated to bring growth to DDB New York's health and wellness practice, and to contribute to the expansion of Kroger Health's offerings. Price emphasizes Kroger's creative ambition for its brands as a key factor in attracting DDB New York as a strategic business partner.
With this partnership, Kroger Health and DDB New York hope to deliver innovative approaches to wellness for Kroger's brands, potentially revolutionizing the way consumers approach health and wellness within the retail giant's offerings.
This collaboration is set to be a significant step forward for both Kroger Health and DDB New York, promising exciting developments in the realm of health and wellness for Kroger's brands.
Darla Price, serving as Chief People Officer at Kroger Health and President of DDB New York, will oversee the strategic business partnership between the two companies, focusing on human resources and people strategy. This collaboration in the realm of health and wellness is expected to bring growth to DDB New York's practice and contribute to the expansion of Kroger Health's offerings, with both parties aiming for innovative approaches that could revolutionize consumer health and wellness within Kroger's brands.
