IPG Appoints Susan Credle as Its Inaugural Creative Advisor
Fancy news flash! Susan Credle is now the first-ever creative advisor for Interpublic Group (IPG), and she's here to shake things up!
In this highly anticipated role, she'll team up with the creative leaders across IPG's agencies to boost creativity across the entire network for clients. And get this – she'll still be riding high as chair of global network FCB until 2024. PHP, IPG's CEO, will be his usual go-to for updates.
The job description for Madame Creative Advisor: infusing creative flair into innovative offerings such as commerce, marketing tech solutions, and even mind-blowing tech like generative AI and systemized creative at scale. The company calls it her mission to broaden their creative horizon![1]
Now, while specifics about her tech-focus might be under wraps, as a global creative advisor, Susan's likely steering the creative ship in various departments. She might be, ya know, offering strategic creative direction, championing innovation, and even integrating cutting-edge tech like generative AI to modernize and elevate IPG's creative processes.[2][3]
Oh, and let's not forget her industry invasion – she's gotta represent IPG at industry events like the infamous Gerety x adobo SheCreative brunch, where she shares her insights to support women in the creative game.[2] All in a day's work for one creative powerhouse!
[1] Source: Adweek, IPG Hires FCB Global CCO Susan Credle as Creative Advisor[2] Source: Adage, Susan Credle Talks Crafting 'Brave, Compelling, and Daring' Advertising at SheCreative Brunch[3] Source: FCB, Susan Credle Named Chair and Global CCO for FCB New York
- Susan Credle, now the creative advisor for Interpublic Group (IPG), will collaborate with the creative leaders across its agencies to elevate creativity network-wide for clients.
- In her role, Credle will focus on infusing creative flair into innovative offerings like commerce, marketing tech solutions, and generative AI.
- As the global creative advisor, Credle is expected to provide strategic creative direction, advocate for innovation, and integrate cutting-edge technology to modernize IPG's creative processes.
- Credle will also represent IPG at industry events, such as the Gerety x adobo SheCreative brunch, where she shares insights to support women in the creative business.
