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Chinese automaker Nio has entered the electric SUV market with its latest offering, the Onvo L90. Officially launched on July 31, 2025, the Onvo L90 has already made a significant impact, becoming the third-best-selling large SUV in China within the first 72 hours of sales [1][5].
Key Specifications and Features
The Onvo L90 boasts a starting price of RMB 265,800 (approximately $36,860) with the battery pack included, or RMB 179,800 with the BaaS (Battery as a Service) option [1][2]. The SUV offers two layout variants: a 2+2+3 configuration and a 2+2+2 layout, catering to families in need of ample seating [2].
In terms of performance, the AWD version delivers up to 440 kW of power, accelerating from 0 to 100 km/h in just 4.7 seconds. The two-wheel-drive version boasts class-leading energy efficiency, with a range of up to 605 kilometers and consuming only 14.5 kWh per 100 kilometers [3].
Safety is a top priority for the Onvo L90. The vehicle features a three-compartment steel-aluminum hybrid body, with aluminum alloy and high-strength steel accounting for 84% of its structure. It has a high torsional stiffness of 38,150 N·m/Deg, and safety features include nine airbags and passing 62 crash tests that exceed industry standards [2].
The Onvo L90 offers extraordinary interior space, with an exceptionally large front trunk capable of holding up to ten suitcases while maintaining spacious seating [3].
Redefining the Category
Nio positions the Onvo L90 as a flagship, premium large SUV redefining the category through comprehensive safety, spaciousness, comfort, energy efficiency, and advanced all-scenario intelligence [2]. The vehicle's launch and production ramp-up are part of Nio’s strategy to improve profitability, with the Onvo L90 described by CEO William Li as a turning point for the company’s profitability expected in Q4 2025 [4].
The Onvo L90 joins Nio's product lineup alongside its other models within the Onvo sub-brand (specifically the L60 and L80), targeting family users looking for large, premium electric SUVs [4].
Market Response
With its competitive pricing, advanced safety features, high power and efficiency, and large interior space, the Onvo L90 has received a strong initial market reception. Around 600 units of the Onvo L90 are available for test drives at Onvo stores across China [2].
Expanding Global Presence
While the Onvo L90 is making waves in China, Nio is also expanding its global presence. The Firefly EV, another model from Nio, is set to start deliveries in Norway and the Netherlands on August 14 [6].
[1] Nio's Onvo L90 electric SUV launched in China
[2] Nio's Onvo L90: a flagship electric SUV redefining the category
[3] Onvo L90: Nio's new electric SUV offers 605 km range, 440 kW power
[4] Nio's Onvo L90: The flagship electric SUV that could turn the company's profitability around
[5] Nio's Onvo L90 electric SUV sells 2,000 units in 72 hours
[6] Nio Firefly EV to start deliveries in Norway and the Netherlands on August 14
- The Onvo L90, a new electric SUV from Chinese automaker Nio, offers a competitive starting price of RMB 265,800, positioned within the finance realm.
- As part of the transportation industry, the Onvo L90 joins Nio's product lineup, standing alongside the L60 and L80, all focusing on large, premium electric SUVs suited for lifestyle preferences.
- Technological advancements in the Onvo L90 are evident in its safety features, such as a three-compartment steel-aluminum hybrid body, and its impressive range of up to 605 kilometers, showcasing the progress of the automotive sector.
- Nio's strategy for improving profitability includes the launch of the Onvo L90, an electric SUV that redefines the industry with features like advanced all-scenario intelligence, offering a powerful blend of lifestyle, finance, automotive, and technology, particularly in the realm of electric-vehicles.
