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In a bid to compete with local Chinese EV startups, luxury automaker Mercedes-Benz has invested a substantial sum of 2 billion USD. However, the unveiling of their new model at Auto Shanghai 2025 did not generate the expected level of interest or excitement.
The new Mercedes-Benz model, intended for the new rich in China, was located in a small cabin in a corner of the stand during the press conference. Despite initial impressions from official pictures, the model appeared more aggressive in person, thanks to its LED lights. However, the larger and more impressive grille compared to the old car seemed to be the only notable feature.
The design of the new Mercedes-Benz model, while impressive in person, was not without its flaws. The model was described as receiving less attention and faith from the company during the press conference, with some even going as far as to say it looked sad, in contrast to the new Maybach model which was present at the event.
The new Mercedes-Benz model is not the one that was displayed at the Beijing Auto Show 2010, and it seems the design of the new model did not accurately depict its appearance as portrayed in the official pictures released yesterday.
On a positive note, the new Mercedes-Benz Vision V Concept MPV, also unveiled at the event, featured a futuristic interior. The design of the Vision V Concept MPV was developed as a show car to showcase the future luxury MPVs by Mercedes-Benz, although the specific designer's name is not detailed in the available sources.
Despite the underwhelming response to the new Mercedes-Benz model, the company is making significant investments to stay competitive in the Chinese market. The question remains whether this new model will be able to capture the attention and loyalty of the new rich in China as intended.
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