Increased availability of European goods in Danish supermarkets could be a future reality.
New Spin on Shopping: European-Made Products Labelled by Danish Supermarket Group
Hear it straight
Danish supermarkets are steppin' up their game, mates! Salling Group, a major player in the Danish supermarket industry, is about to introduce a new label for its products, highlighting those owned by European companies.
The Deets
Ready for this? Starting March, you'll find a tiny star on the price tags of products owned by European companies in Bilka, Føtex, and Netto. And why? simple as that - Salling Group's CEO, Anders Hagh, confirms they're responding to customer demand for European-made groceries.
And it seems the demand is there! With around 30,000 members, a Facebook group named Boykot varer fra USA ("Boycott Goods from the USA") has sparked interest in boycotting American products, an action thought to be a response to US President Donald Trump's push for a trade war with Europe.
Keep It Coming
The good news? Salling Group isn't planning on dropping non-European products entirely. In a LinkedIn post, Hagh emphasized: "It will always be up to customers to decide." The new label, after all, is just an extra service for folks who fancy European brands.
Now, the shift to European-focused labels isn't just a Danish thing. Countries like Spain, France, the UK, and the Netherlands are following similar initiatives, with retailers focusing on European/local products and consumer information systems, often in response to trade tensions with the United States.
So there you go - next time you're shoppin' in Denmark, look out for that star! It's just another way to support local and European businesses.
- In response to escalating US-Europe trade tensions, retailers across Europe, including those in Denmark, are introducing new labels to highlight European-made products, such as those sold by Salling Group in stores like Bilka, Føtex, and Netto.
- Aside from Danish supermarkets' move to promote European brands, businesses in countries like Spain, France, the UK, and the Netherlands are also following similar initiatives, focusing on European/local products and providing customer information systems.
- Salling Group's CEO, Anders Hagh, has emphasized that their new label service is not intended to replace non-European products but rather cater to customers who favor European brands, in accordance with escalating consumer demand.
