Inclusive brand marketing firm founded by Issa Rae officially launches operations
Access this fresh take:
In the glamorous heart of Cannes, France, multi-hyphenate talent Issa Rae has a unique knack for elevating opportunities for marginalized artists in the limelight. Her media, entertainment, and production company, Hoorae Media, is just one example of her commitment to shaking up the traditional hierarchy in the industry. Now, she's venturing into a brand new territory - marketing.
Meet Fête, the brand-spanking-new brand marketing division birthed within Hoorae Media. Rae made the fuss-free announcement at the Cannes Lions Festival, positively beaming about Fête's potential to achieve what they've been striving for since day one - disrupting conventional norms and paving a pathway for diverse talent while aiding brands in crafting eye-catching, multicultural, and aspirational marketing campaigns.
Catching up with Adweek, Rae emphasized that Fête's launch encapsulates the core values that define Hoorae Media's mission. By joining forces with brands, Fête aims to conjure marketing initiatives that deeply resonate with deliberately diverse audiences. This is all achieved by harnessing Hoorae's proficiency in storytelling and developing compelling creative content.
Fête's ambitious goals revolve around infusing brand collaborations with a generous helping of authenticity, inventiveness, and cultural panache that echo Issa Rae's broader creative endeavors. The endgame? Establish a meaningful bond between brands and their audience, ensuring a win-win situation for both parties.
- Issa Rae, the visionary behind Hoorae Media, is extending her influence into the finance and business sector, as she introduces Fête, a new brand marketing division that aims to disrupt traditional norms and foster diverse talent in the industry, especially celebrities.
- With Fête, Rae's mission to advocate for marginalized artists extends beyond entertainment, as she enlists the help of businesses in creating marketing campaigns that resonate with diverse audiences, bridging the gap between entertainment and finance.
- Rae's vision for Fête is to infuse brand collaborations with the same authenticity, inventiveness, and cultural panache that characterize her broader creative endeavors in the entertainment industry, ultimately forging significant bonds between brands and their audience.
