If Anxious About TikTok Ban, Here's a 50-Day Strategic Plan for Content Producers
In the chaotic aftermath of TikTok's temporary ban, many creators found themselves in a state of uncertainty. As the Co-Founder & CEO of Innovo, a management and marketing agency catering to the music and creator economies, Sam Saideman offered a 50-day game plan to help navigate these uncertainties using a bilateral approach.
Think of social media as an upside-down pyramid, Saideman suggests, with TikTok at the widest part, where you typically reach new audiences. This is the stage to grow, building your audience and monetizing that fandom with owned assets.
Now, let's dive into his 50-day game plan:
The 50-Day Plan
Days 1-10: Set the standards.
Carve out some time for content creation and engagement. Be aggressive and determine where you want to direct your audience. Identify tools like Instagram, YouTube, podcasts, or email lists that allow you to transform casual followers into loyal fans.
Days 11-31: Make adjustments.
Embrace the 21/90 rule for the time being, focusing on building a short-term, reliable habit to drive growth on- and off-platform. Adjust your approach if necessary to balance challenge and maintain your well-being.
Days 32-50: Go full-court press.
Once you've established your routines, rev up the content output and engagement. Scale up your posting frequency, live sessions, and connections. Don't give up on TikTok, but continue to grow in case the ban doesn't last. At the end of the day, it's all about hedging bets and growing your reach.
In summary, take control of your digital presence and ride the wave of socio-political uncertainties by following Sam Saideman's bold 50-day game plan.
Sam Saideman, as the Co-Founder & CEO of Innovo, encouraged creators during TikTok's temporary ban uncertainty by proposing a 50-day game plan. This strategy included setting content creation and engagement standards, making necessary adjustments, and finally, going full-force with content output and connections.
Following this advice, creators could consider implementing Saideman's plan, even as a framework, to navigate their digital platforms and maintain engagement with their audiences.