Ice Cream Brand Cremo Taste Success, Strengthens Image with Famous Endorser
In the bustling world of ice cream, Cremo Ice Cream has been making waves with its recent developments. The brand showcased its strength and growing market influence at THAIFEX - ANUGA ASIA 2025 in Bangkok, where it demonstrated its award-winning products.
Cremo's international expansion has been a significant focus in 2025. The company has expanded its presence to 13 countries and regions, including Singapore, Malaysia, France, and Australia. This global expansion is reflected in its growing market footprint and international award recognitions, although the exact new markets are not yet detailed.
One of the key strategies Cremo has employed is a comprehensive brand upgrade. In 2025, the company refreshed its visual identity and updated its product packaging. To further boost brand engagement, they appointed renowned Thai artist Billkin as their official spokesperson. This move generated notable social media buzz and marked a successful collaboration between Cremo and Billkin.
In addition to the brand upgrade, Cremo launched an engaging "Scan to Win" consumer engagement campaign in April 2025. The campaign, which offers prizes that include both physical gifts and redeemable points, has attracted over 130,000 interactions since its launch.
Cremo's efforts towards innovation and quality have been recognised with several prestigious awards. The Choco Crush series, one of the new products introduced in 2025, received the 2025 Superior Taste Award from the International Taste Institute (ITI). This award, often referred to as the "Oscars of the food industry," is judged blind by 250 professional judges from 20 countries.
The Choco Crush Thai Tea flavor, another new product, was also shortlisted for the 2025 World Dairy Innovation Awards (WDIA) in the "Best Ice Cream/Frozen Dessert" category. This highlights Cremo's innovation with local flavors and its commitment to quality and innovation.
At THAIFEX - ANUGA ASIA 2025, Cremo showcased its award-winning products in a dedicated area featuring its brand ambassador, drawing significant visitor attention. Cremo products are now available across major retail channels in Thailand, including supermarkets, convenience stores, and foodservice outlets.
Looking ahead, Cremo's ongoing innovation and channel expansion efforts are expected to remain in the spotlight, reflecting its commitment to quality, innovation, and market expansion while leveraging celebrity endorsement and interactive campaigns to boost brand engagement globally.
- Cremo's success in the finance sector, as evident by its growth in 13 countries, has significantly impacted its lifestyle footprint, contributing to its expanding business operations in food-and-drink markets.
- The entertainment industry took notice of Cremo's achievements, with renowned Thai artist Billkin endorsing the brand, creating a memorable collaboration that generated social media buzz.
- In the competitive world of food and beverage, Cremo's innovative products, such as the Choco Crush series, have been honored with prestigious awards, placing the brand alongside celebrities and elite businesses in the entertainment and food-and-drink sectors.
