Honda Turkey to establish a new motorcycle manufacturing facility in Izmir, capable of producing 100,000 units.
Honda Invests in New Motorcycle Factory in Turkey
Honda, the renowned Japanese automobile manufacturer, has announced a significant investment of ₺760 million ($18.7–$20 million) to build a new motorcycle production facility in Izmir, Turkey. This move is part of a broader strategy by Honda to strengthen regional production networks and tap into the rapidly expanding Turkish motorcycle market.
The new factory is aimed at supporting growth in the Turkish motorcycle market and boosting global motorcycle sales. The investment comes as a response to the surge in demand for personal transportation and commercial usage, such as delivery services, following the COVID-19 pandemic. This demand growth led Honda Türkiye to set a sales record of 162,000 motorcycles in 2024.
The initial annual capacity of the factory will be 100,000 units, with plans to double in the future. The facility is expected to create about 300 jobs, strengthening Honda's regional production capacity and local industry development.
The new plant will advance Honda's long-term presence in Turkey's growing two-wheeler segment and contribute to sustainable market growth. It will also play a key role in the development of motorcycle culture in Turkey. The factory will provide high-quality, accessible, and attractive products to consumers, improving supply chain efficiency across the region.
The investment in the new motorcycle factory is a testament to Honda's commitment to supporting regional production and accessibility. It is a strategic move to capitalise on the significant expansion of the motorcycle market in Turkey, driven by post-pandemic demand. This investment is expected to further solidify Honda's position in the global motorcycle industry.
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- The investment by Honda, a renowned Japanese automobile manufacturer, in a new motorcycle factory in Izmir, Turkey, is a strategic move to strengthen regional production networks and tap into the rapidly expanding Turkish motorcycle market.
- The new factory, aimed at supporting growth in the Turkish motorcycle market, will also boost global motorcycle sales and is part of a broader strategy by Honda.
- The investment comes as a response to the surge in demand for personal transportation and commercial usage, such as delivery services, following the COVID-19 pandemic, and led to a sales record of 162,000 motorcycles in 2024 by Honda Türkiye.
- The facility in Istanbul, Turkey, is expected to create about 300 jobs, strengthening Honda's regional production capacity and local industry development.
