Henkel rebrands its products, utilizing recycled plastic and aluminum in the redesign process
In the realm of beauty and personal care, sustainability is no longer a trend, but a necessity. Two leading brands, Fa and Wild, have taken significant strides in this direction, introducing new products that not only cater to consumer needs but also prioritise the environment.
Evolve Organic Beauty, known for its organic offerings, has launched refills of its shower products in Pulpex's fibre-based bottles. Meanwhile, Fa, with its commitment to natural ingredients, has introduced new shower gels and deodorants, emphasising the signature water wave element to highlight refreshment.
The new 250ml and 400ml shower gels from Fa are housed in transparent bottles made from 100% recycled plastic. Selected variants of Fa's deodorants contain 50% recycled aluminium.
Wild, on the other hand, has unveiled a refillable roll-on deodorant, designed by Morrama. The 50ml refill for Wild's deodorant is made from Vivomer, a compostable material, and is designed to break down completely in soil within a year.
The progress of these brands, along with others, on packaging sustainability is a topic of interest in the upcoming Packaging and Packaging Waste Regulation in 2025, the subject of an ultimate guide. The key to increasing the use of reusable packaging in supermarkets is also being discussed, as global packaging sustainability regulations continue to tighten.
It's worth noting that while the specific features or ingredient lists of these products have not been provided in the available data, the new offerings from Fa and Wild are equipped with environmentally friendly formulations and packaging promoting sustainability.
As we move towards a more eco-conscious future, it's encouraging to see brands like Fa and Wild leading the charge in the beauty and personal care industry. Their commitment to sustainability not only benefits the environment but also sets a positive example for other companies to follow.
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