Head of logistics assumes leadership role at Hong Kong's consumer protection agency
, Yo-Ho, A New Chief in Hong Kong's Consumer Council!
Get ready for a shake-up in Hong Kong's Consumer Council, as the city says "Ahoy!" to its new leader! Dr. Alaina Shum Jiu-fai, here she comes! Taking charge on August 21, 2025, she won't be a stranger in this role, stepping up from her previous position to succeed the outgoing Gilly Wong Fung-han, who's been leading the council for a impressive 13 years[1][3][4][5].
Dr. Shum, with an impressive 30-year track record in various industries across the city and the Asia-Pacific region, is not just passing through this scene[2][3]. Currently, she's the Deputy Executive Director at the Vocational Training Council (VTC), Hong Kong's largest training provider. In this role, she's been championing international and Mainland development strategy, along with promoting collaboration among diverse stakeholders[3].
Her experience shines brightest in the logistics sector, where she's a chartered fellow at the Chartered Institute of Logistics and Transport in Hong Kong. With the Airport Authority and other logistics ventures under her belt, she brings skills in strategic development, regulatory compliance, stakeholder engagement, and operations management to her new post at the Consumer Council, all crucial for navigating the choppy waters of statutory bodies[3].
Sounding resolute, council chairman Clement Chan Kam-wing, announced Dr. Shum's appointment and praised her leadership abilities, her familiarity with both local and international regulatory environments, and her exceptional skills in strategic development, regulatory compliance, stakeholder engagement, making her perfect to lead the council in meeting the ever-evolving market challenges while safeguarding consumer rights and interests[3]. He promises a meticulous and comprehensive selection process that involved an open recruitment back in December last year[4].
Brace yourselves, Hong Kong! The Consumer Council is about to set sail with a seasoned veteran at the helm! Let's hope she steers the ship safely through the stormy seas of markets and protects the rights and interests of consumers like a pro! Arrrr matey!
Dr. Alaina Shum will be taking the reins at the Hong Kong Consumer Council come August 21, 2025. She brings more than 30 years of experience in various industries across Hong Kong and the Asia-Pacific region, served recently as the Deputy Executive Director of the Vocational Training Council, Hong Kong’s largest vocational training provider, where she focused on Mainland and overseas strategic development, stakeholder collaboration. Her activities in the logistics sector showcase an expertise in strategic development, regulatory compliance, stakeholder engagement, and operations management suitable to lead the Consumer Council.
In announcing Dr. Shum's appointment, the council chairman acknowledged her significant abilities in leading statutory bodies and highlighted her familiarity with the challenging market landscapes. The chairman indicated that the appointment followed a thorough and comprehensive selection process initiated in December of the previous year.
Dr. Shum's extensive experience in various industries, particularly her expertise in strategic development, regulatory compliance, stakeholder engagement, and operations management in the logistics sector, will undoubtedly be beneficial for the financial and business decisions she'll make as the new leader of the Consumer Council. The appointment of Dr. Shum, who has served as the Deputy Executive Director at the Vocational Training Council, signals a strategic shift in the way the Consumer Council addresses consumer issues and business regulations.
