Golf legend Greg Norman invests in Caddy Time, a golf-focused ride-hailing service analogous to Uber.
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Greg Norman, former LIV Golf CEO and world-renowned golfer, has dripped some cold hard cash into Caddy Time – a caddie-for-hire marketplace that's all about connecting players with local bag toters on demand.
You probably haven't seen this coming, as only 1% of North American courses offercaddie services. Caddy Time addressed the glaring void four years ago and has been filling it since, catering to both recreational Joes looking for an upgrade to their golfing experience (it's like upgrading to first class) or serious contenders seeking expert advice on reads and risk management.
The Shark, who ruled the world for 331 weeks during his career and sits just behind Tiger Woods, voiced his approval, saying joining Caddy Time allows him to give back to a sport he's so passionate about. The man's not nicknamed Great White Shark for nothing!
Caddy Time's CEO, Brett Jaffee, couldn't contain his excitement over landing Norman as a brand ambassador. The partnership feels nothing short of surreal, even if Jaffee's still not entirely sure how it all went down. Previous partnerships with the PGA of Canada, Korn Ferry Tour, and World Golf Competition have validated the startup's concept, but Norman's backing marks an entirely new level of industry acceptance.
With Norman on board, Caddy Time expects to double their user base within a year. They'realso teaming up with Invited, Concert Golf Partners, and Heritage Golf Group to expand their reach in the club space. And, they're locked in with Canadian course operator ClubLink as well.
Caddy Time has boosted golf courses' profitability, addressing issues of slow play, wear and tear, and integrity of scores. Now, golfers can snag a caddie for their next round, filling out their tee time info, and specifying their preferences to customize their experience—from strategy advice to ball tracking. And yes, you can request a fluent Korean-speaking caddie, too!
In major golf hubs, finding a caddie is a shark feeding frenzy, as they can rake in $100 in Houston and $75 in Boca Raton. The New York area also offers more than $150 an hour for caddies once the season starts.
On the other side of the coin, Caddy Time vets potential caddies to exclude the green newbs. After a round, both parties can rate each other, similar to Uber.
Caddy Time is currently focused on the domestic market but has already hooked up players and caddies across four continents, from Rio de Janeiro to Aqaba, Jordan. They dream of expanding into Australian and New Zealand markets, with Norman's Aussie roots instantly boosting their credibility Down Under.
In an era where technology simplifies everything, Caddy Time proves brokering caddie-player relationships doesn't have to be rocket science. With Norman in the mix, the feeding frenzy is only just beginning.
- Greg Norman, a seasoned golfer and former LIV Golf CEO, has joined forces with Caddy Time, a caddie-for-hire marketplace, providing an exciting new avenue for expert advice and efficiencies during golf games in the gig economy.
- CaddyTime, the innovative caddie app, offers addresses to help golfers effortlessly find and connect with local caddies, regardless of their language preferences like fluent Korean-speaking caddies.
- As Caddy Time expands its reach through partnerships with influential golf organizations and course operators, it aims to double its user base – thanks in part to the high-profile endorsement from Greg Norman, an iconic figure in the golf world.