Globally Recruited Media Purchaser Appointed to Fuel Expansion Plans
A cutting-edge creative advertising and design organization, D&AD, has chosen the independent marketing agency Space & Time to manage their global media account. This expansive role will encompass D&AD's annual awards, events, and masterclasses.
After a hotly contested three-way pitch, the agency will collaborate across D&AD's diverse portfolio, including the D&AD Awards, D&AD Shift, D&AD New Blood, and D&AD Masterclasses. The ultimate goal is to drive global growth for D&AD.
The collaboration will span paid media, SEO, data analysis, and more, with Space & Time aiming to amplify the presence of D&AD's products and widen their reach.
Laura Kelly, marketing director at D&AD, expressed her excitement, stating that this partnership supports their ambition to engage and serve the evolving and dynamic creative industries.
Now let's delve into some enriching insights about D&AD's initiatives:
- D&AD Awards: An international event celebrating creative brilliance in design and advertising, the Awards feature a new Creator Content category that brings active cultural collaborators to the forefront.
- D&AD Shift: A night school program designed for self-taught creatives seeking entry into the industry, it cultivates and showcases promising new talent. Space & Time might offer mentorship, resources, or internship opportunities within this program.
- D&AD New Blood: Focused on nurturing emerging talent, New Blood provides a platform for young creatives to make their mark in the industry. A collaborative venture between D&AD and a media agency like Space & Time could include workshops, sponsorships, or job opportunities for these budding creatives.
- D&AD Masterclasses: Taught by industry leaders, these courses are designed to develop careers and businesses by emphasizing future creative skills. Space & Time could partner with D&AD to offer Masterclasses, providing valuable training and development opportunities for both their team and clients.
In essence, D&AD's growth strategy aims to reach a wider audience and support innovation in the creative industries. Partnering with Space & Time, they hope to create a synergy that brings additional resources and expertise to their endeavors. While the specifics of Space & Time's involvement are yet to be announced, their role might include media strategy, creative services, and educational support tailored to D&AD's initiatives.
Space & Time will collaborate on D&AD's diverse portfolio in finance, using their expertise to drive global growth for D&AD and also offering mentorship, resources, or internship opportunities within the D&AD Shift program. The collaboration might also provide workshops, sponsorships, or job opportunities for young creatives through D&AD New Blood and offer Masterclasses, delivering valuable training and development opportunities for both Space & Time's team and clients, supporting D&AD's vision of innovation and reaching a wider audience in the creative industries.
