Globally Expanding Bonkers Corner Makes its Debut in UAE After Success in Mumbai Streets
Bonkers Corner Enters UAE Market with Digital-First Strategy
In a move that signals the brand's international ambitions, Bonkers Corner, the culturally fluid streetwear label founded by Shubham Gupta, has entered the UAE market. The press release about this expansion is sourced from NRDPL under an arrangement with PTI.
The press release, which is syndicated and published as received by The Tribune, does not contain any advertisements. It highlights Bonkers Corner's digital-first, direct-to-consumer model as a key factor in its successful entry into the region. This strategy has accelerated brand growth and customer acquisition efficiently, capitalising on the UAE's surging appetite for bold, expressive streetwear and its rapidly evolving e-commerce ecosystem.
Bonkers Corner, which has grown organically without institutional funding, currently has 15 stores across India and a thriving online presence. The brand's offerings speak to self-expression, reflecting a larger shift in the Indian fashion narrative where bootstrapped brands are now building globally scalable business models without compromising on quality, creativity, or control.
The expansion into the UAE is just the beginning for Bonkers Corner. The brand plans to experiment with pop-ups, exclusive drops, and cross-border community building. Its international ambitions extend beyond the UAE, with plans to explore many geographies in the coming phases.
It is important to note that the press release is not editorially reviewed by The Tribune. The Tribune does not take editorial responsibility for the press release, and it is published as it is received without any alterations. The press release is marked with a content source attribution, and readers are encouraged to verify the information from other sources if needed.
In conclusion, Bonkers Corner's entry into the UAE market is a significant step for the brand, signalling its commitment to global expansion. With its unique approach to streetwear and a strong digital strategy, Bonkers Corner is well-positioned to make a mark in the UAE and beyond.
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