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Global responsibilities for creative duties in Visa's advertising shift to Wieden+Kennedy and Publicis Groupe.

Credit card company's primary advertising agency was BBDO.

Marketing giant Visa has chosen Wieden+Kennedy and Publicis Groupe for its international creative...
Marketing giant Visa has chosen Wieden+Kennedy and Publicis Groupe for its international creative responsibilities.

Global responsibilities for creative duties in Visa's advertising shift to Wieden+Kennedy and Publicis Groupe.

Visa Announces New Global Creative Agencies of Record

In a significant move, Visa has chosen Wieden+Kennedy and Publicis Groupe as its new global creative agencies of record. The announcement was made by Lynne Biggar, Visa's chief marketing and communications officer, on LinkedIn.

Wieden+Kennedy will lead Visa's creative strategy and major initiatives, while Publicis Groupe will continue to handle global media work and expand responsibilities to local production and support. Frank Cooper III, the marketing and communications head of Visa, explained this arrangement in a LinkedIn post.

Under the new arrangement, Publicis-owned Starcom will continue to work with Visa as its media agency. However, Saatchi & Saatchi, previously handling Visa's advertising in Europe, will no longer work with the brand. It is important to note that Saatchi & Saatchi is also owned by Publicis Groupe.

The selection of the new global creative agencies was made after a review initiated by Visa this summer. BBDO, which has been Visa's lead global creative agency since 2012, participated in the review process. However, the post did not mention any new media agency for Visa beyond Starcom.

The post also did not indicate a reason for the change in Visa's creative and media agencies. The new global creative agencies of record for Visa are Wieden+Kennedy and Publicis Groupe, and the decision to change was made after the review process.

A Visa spokesperson confirmed the news, marking a new chapter in Visa's creative and media partnerships. As Visa continues to innovate and shape the future of payments, these new partnerships are expected to play a crucial role in their marketing strategy.

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