Gaining Insights from Havas New York's Acquired B Corp Certification: Lessons for Governmental Bodies
Havas New York Joins the Ranks of Environmentally-Conscious Brands with B Corp Certification
Laura Maness, CEO of Havas New York, attended the Consumer Electronics Show in Las Vegas, expecting a focus on technology. However, the discussion at a fireside chat led by MediaLink's Michael Kassan, Salesforce leader Marc Benioff, and Unilever CEO Alan Jope, took an unexpected turn. The group delved into environmental initiatives and supply chain responsibilities.
This conversation sparked a newfound enthusiasm in Maness for the changes she is implementing at Havas New York. The agency recently became B Corp certified, joining a growing list of environmentally-conscious brands that prioritize responsible business practices.
Havas New York's journey towards B Corp certification began in 2019. The certification process involved meeting rigorous environmental and social standards, a testament to the agency's commitment to sustainability. This month, Havas New York officially joined the ranks of B Corp certified brands, such as Allbirds, Ben & Jerry's, and Patagonia.
The B Corp certification is not limited to technology brands, as Maness initially expected. In fact, it is present among marketing and promotional agencies globally. For instance, Paper & Page, a Thailand-based creative agency, became the first in its country to receive B Corp certification in 2022. They offer digital marketing, PR, and web development services focused on positive environmental and social change, serving clients across Southeast Asia.
Similarly, Leader Promotions, a Columbus, Ohio-based promotional marketing agency, is a Certified B Corporation and WBENC-certified woman-owned business. It emphasizes sustainability, ethical sourcing, and social responsibility in its operations.
These examples demonstrate that B Corp certification is not exclusive to a particular industry. Havas New York's certification may influence its future focus on environmental initiatives, aligning with the agency's commitment to responsible business practices. Maness expressed her excitement about the changes she is implementing at Havas New York, citing the fireside chat as a catalyst for this renewed enthusiasm.
[1] Source: https://www.paperandpage.co/ [2] Source: https://www.leaderpromotions.com/ [4] Source: https://uk.bcorporation.net/community/certified-b-corporations/ [5] Source: https://bcorporation.net/
- As Havas New York delves deeper into environmental initiatives and responsible business practices, they are exploring ways to apply their B Corp certification to enhance their services in the field of finance and business.
- The unfolding journey of Havas New York in environmental science, propelled by its B Corp certification, has inspired other sectors, such as science and technology, to reconsider their environmental footprints in their operations.
