Future Audi Formula One Team Secures Sponsorship Deal with Revolut
The world of Formula 1 is set for a technological revolution, as premium brands Audi F1 Team and Revolut join forces to challenge convention and drive consistent innovation. This groundbreaking partnership aims to provide unique experiences for a new generation of motorsport enthusiasts and exclusive benefits for Revolut customers.
The collaboration between the future Audi F1 Team and Revolut is engineered to redefine how fans and communities engage with the sport. The partnership intends to establish new ways for fans to interact with the sport during race weekends, offering a host of immersive and engaging experiences.
One of the key highlights of the partnership is the introduction of innovative fan-facing technologies. Fans can look forward to exclusive interactive features, potentially involving augmented reality, enhanced data analytics, and unique content tailored for tech-savvy fans. In addition, seamless checkout solutions for team merchandise powered by Revolut's fintech platform will ensure a smooth shopping experience for fans.
Revolut customers will also enjoy exclusive benefits and promotions connected to the team, fostering closer fan engagement and creating a novel F1 fan culture. By leveraging technology, the partnership aims to redefine fan interaction in Formula 1, delivering a seamless and engaging experience on and off the track.
In terms of financial operations, Revolut Business will be extensively integrated into the team's financial processes, streamlining operations and enhancing overall team sustainability. Audi views this partnership as a technologically relevant and economically sustainable investment to expand its brand in the global market through a digitally empowered fan experience and innovative financial solutions.
Nik Storonsky, CEO of Revolut, stated that the partnership will bring Revolut's customers into Formula 1 with unforgettable experiences at a pivotal time for the sport. Jonathan Wheatley, Team Principal of the future Audi F1 Team, considers Revolut a true partner that shares the team's ethos of innovation and ambition. Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, believes the partnership with Revolut will help Audi reach new target groups and generate enthusiasm for its products.
This partnership comes at an exciting time for both brands. Revolut, a global fintech company with over 60 million customers, will become the title partner of the Audi F1 Team starting from the 2026 FIA Formula One Championship season. Over the past twelve months, Revolut has driven significant innovation across its core finance and lifestyle offerings, recently earning the status of Europe's most valuable private technology company.
The partnership shares a global ambition and a relentless drive for progress. Formula 1, with around 820 million fans and 1.6 billion TV viewers during 2024, offers a vast audience for the brands to engage with. The partnership aims to revolutionize fan interaction and experiences in Formula 1, setting a new standard for fan engagement from the Audi F1 Team's debut season in 2026 onward.
This landmark move for Revolut, as it rapidly scales towards 100 million customers globally, underscores the company's commitment to challenging the status quo in global finance. The future Audi F1 Team, with its shared ambition and ethos, is set to do the same in motorsport, promising an exciting and innovative era in Formula 1.
Fans can anticipate unique, tech-driven experiences with the arrival of the future Audi F1 Team, as partnership with Revolut will offer interactive features, possibly incorporating augmented reality, advanced data analytics, and customized content for tech-savvy enthusiasts. Furthermore, Revolut customers are expected to receive exclusive benefits, fostering a closer relationship between fans and the world of Formula 1.
