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FTC Sues Zillow and Redfin Over Alleged Deal Limiting Rental Competition

A $100 million deal between Zillow and Redfin could limit competition in the multifamily rental market. The FTC steps in to protect consumers and restore fair competition.

In this image I can see a building where best buy is written on it. I can also see number of trees...
In this image I can see a building where best buy is written on it. I can also see number of trees outside of it. Here I can see the door.

FTC Sues Zillow and Redfin Over Alleged Deal Limiting Rental Competition

The U.S. Federal Trade Commission (FTC) has filed a lawsuit against Zillow and Redfin over an alleged deal that could limit competition in the multifamily rental building advertising market. The FTC claims Zillow, a leading online real estate platform, paid Redfin, another prominent realtor in the market, $100 million to not compete in the online apartment rental listings sector.

The FTC alleges that Zillow struck a deal with Redfin to prevent the latter from competing in the rental tenant listing market. The deal, worth $100 million, was reportedly made to reduce competition and potentially drive up advertising costs for multifamily rental buildings.

Daniel Guarnera, who heads the FTC's bureau of competition, has stated that such 'pay-to-stay-out' agreements are a clear violation of federal antitrust laws. He explained that these deals can lead to higher prices and fewer choices for consumers. The FTC believes the agreement between Zillow and Redfin is likely to have these effects on the multifamily rental building advertising market.

The FTC's lawsuit against Zillow and Redfin aims to block the alleged deal and restore competition in the online apartment rental listings market. The case is ongoing, and both companies have the opportunity to respond to the FTC's allegations. The outcome of the lawsuit could have significant implications for the multifamily rental building advertising market and consumers.

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