Ford appoints a CEO for Mexico, Puerto Rico, Central America, and the Caribbean regions
Luz Elena del Castillo, a 30-year veteran of the automotive industry, is stepping down from her role as President and CEO of Ford of Mexico, Puerto Rico, Central America, and the Caribbean, after 16 years with the company. The announcement was made in a press release on Monday.
Taking over from del Castillo is Lucien Pinto, who has been appointed as the new President and CEO, effective October 1. Pinto's career at Ford began in 2000, and he has spent the past few years as the Director of Marketing and Sales for Ford Mexico.
Pinto's strategy for his new role will centre on positioning Ford and Lincoln as aspirational and lifestyle brands. Details regarding his specific strategy for strengthening growth in Ford's operations in Mexico, Puerto Rico, Central America, and the Caribbean are yet to be disclosed.
Pinto's experience is expected to bring a fresh perspective to the company, with a focus on attracting top talent to Ford's operations. This will be his first time as the President and CEO of Ford in this region, and his expertise is anticipated to increase loyalty and satisfaction among Ford and Lincoln consumers.
Prior to joining Ford Mexico, Pinto worked in manufacturing at Ford's Valencia plant in Venezuela. His career with Ford spans over two decades, making him a seasoned professional in the industry.
Del Castillo's tenure as President and CEO has seen significant growth and success for Ford in the region, and the company is confident that Pinto will continue this momentum. As del Castillo steps down, she leaves behind a strong legacy and a promising future for Ford in Mexico, Puerto Rico, Central America, and the Caribbean.
[1] Ford Press Release, [date], [link] [2] Ford Newsroom, [date], [link] [3] Automotive News, [date], [link]
The appointment of Lucien Pinto as President and CEO of Ford of Mexico, Puerto Rico, Central America, and the Caribbean will bring his extensive 20-year career in the automotive industry to the forefront, aiming to attract top talent and strengthen the company's finance and marketing strategies in the transportation business. The automotive industry and Ford's operations in particular are poised to benefit from Pinto's strategy, as he is expected to increase brand loyalty and consumer satisfaction for both Ford and Lincoln.
