Fiid, a plant-based ready-to-eat food company, overhauls its executive leadership
In a significant move, the plant-based convenience food group Fiid has announced a series of changes to its management team, with Food industry veteran Julia Kessler appointed as the new CEO and Catherine Lambe taking on the role of Chairman.
Julia Kessler, who brings a wealth of experience from a career in senior commercial positions at Musgrave, will be responsible for running the business from the UK as it aims to expand and build on its position in the UK market. She will be taking over from Shane Ryan, the founder of Fiid, who is stepping back from the CEO role but will remain on the company's board.
Giselle Makinde, a chef by training and the founder of Cream of the Crop, a company specializing in making artisan ice cream from surplus food, has joined the management team as head of Fiid's Irish market. Ms. Makinde will be working to strengthen Fiid's presence in Ireland.
John Stapleton, a partner at Redesdale, stated that the focus for Fiid would be breaking into the UK market, scaling up the business, and bringing on board more experienced executives. This move comes after John Conroy's Redesdale Food and Beverage Fund provided new funding to Eat Feed Limited (trading as Fiid) after the company used the Scarp small business rescue scheme in 2023.
Shane Ryan, in his new role as a board member, expressed his confidence in the new leadership, stating that with Julia Kessler as CEO and Catherine Lambe as chairman, Fiid is well positioned for its next phase of growth. Julia Kessler's goal as CEO is to build on the foundations laid by Shane Ryan to bring Fiid to more people looking for convenient and nutritious plant-based meals.
Fiid specializes in nutritious plant-based microwaveable meals with a long shelf life. The company, founded in 2018, has been making waves in the plant-based food industry with its commitment to sustainability and convenience.
The management shake-up at Fiid is understood to have been driven by the need to scale up the business and bring on board more experienced executives. With the appointment of Julia Kessler as CEO and Catherine Lambe as chairman, Fiid is poised to take on new challenges and expand its reach in the UK market.
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