FCB Brazil Appoints Former Dentsu Creative U.S. Head Paulo Fogaca as Its New CEO
Get Ready for Paulo Fogaca at the Helm of FCB Brazil!
Word on the street is buzzing about a significant change at FCB Brazil. Marketing maven Paulo Fogaca is set to take charge, returning to his homeland after a long stint abroad. Current CEO Ricardo John, helming the ship since 2019, announced his departure in 2023, and Fogaca picks up the mantle at the end of February.
Reporting directly to FCB Global CEO, Tyler Turnbull, Fogaca's tenure is bound to shake up Brazil's advertising scene.
Fogaca recently held the position of U.S. CEO at Dentsu Creative and stepped into the role in late 2022. Abbey Klaassen took over in late 2023, following his departure. During Fogaca's tenure at Dentsu, he played a crucial role in integrating Dentsu's creative agencies under one roof. This project kicked off in 2022.
Fogaca's resume also boasts stints at Gut and David.
Although search results offer limited insights into Fogaca's pre-CEO career, they highlight his active participation in the advertising industry. He's been spotted at industry events like Maximídia 2024, joining discussions on advertising trends[2].
With Fogaca in the driver's seat, FCB Brazil is gearing up for an exciting ride! Stay tuned for the changes he's bound to bring to the table.
Paulo Fogaca, the former U.S. CEO at Dentsu Creative, will be taking up the executive position at FCB Brazil in late February 2023, following the departure of current CEO Ricardo John. Fogaca's tenure will be under the leadership of FCB Global CEO, Tyler Turnbull. Prior to his role at Dentsu, Fogaca had previously worked at agencies Gut and David. In his stint at Dentsu, he was instrumental in integrating the company's creative agencies. He is also known for his active involvement in the advertising industry, having attended events like Maximídia 2024. With Fogaca at the helm, FCB Brazil is set to bring about changes in the business and advertising scene.
