Exploring Sarah Burton's inaugural collection for Givenchy: 'Re trace the roots to progress'
In a significant shift towards hiring experienced designers, Givenchy has appointed Sarah Burton as its new creative director, replacing Matthew M Williams. This announcement comes in September 2024, marking a new era for the iconic fashion house.
Burton's tenure at Alexander McQueen, where she spent 15 years and served as the head of womenswear since 2000, has prepared her well for this new role. She first joined McQueen in 1996 during her studies at Central Saint Martins. Burton's appointment follows a trend in Paris, with designers like Alessandro Michele at Valentino, Peter Copping at Lanvin, and Haider Ackermann at Tom Ford also taking up prestigious positions.
Burton's debut collection for Givenchy was held in the historic Givenchy salon on Avenue Georges V. The show's set was a unique spectacle, made from piles of envelopes, reminiscent of those used for storing garment pattern pieces. The collection was a comprehensive, occasion-spanning wardrobe for modern women, featuring tailored jackets with broad shoulders and narrow, carved waistlines, as well as bodysuits pleated at the neckline, sculpted bustiers, and various silhouettes that captured a feeling of flou.
Accessories in the collection were stamped with "Givenchy Paris, 1952", a nod to the brand's rich history. Burton's vision for Givenchy will be distinct from that of her predecessor, Lee McQueen, merging romance, folklore, and forgotten modes of British craft. The juxtaposition of dress and tailoring, which Burton considers a key aspect of Givenchy's DNA, was evident in her debut collection.
Sarah Burton has a reputation for precise, sculpted tailoring, a skill she honed during her time at Alexander McQueen. Her appointment at Givenchy is a testament to her talent and a promising sign for the future of the brand. To Burton, the atelier is the heart and soul of Givenchy, a sentiment that is sure to resonate with fans and admirers of the brand.
As for the person who replaced Sarah Burten as the fourth designer at Alexander McQueen in the last decade, that information is not available in the provided search results. Regardless, Burton's departure from McQueen and her arrival at Givenchy mark significant moments in the fashion world, and we eagerly await to see what the future holds for both brands.
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