Explore the MB&F M.A.D.2, a creation by Eric Giroud
Turning Tables: The M.A.D.2 Edition Watch by MB&F, a Quest for the Modern Rebel
In the dynamic world of watches, securing an MB&F timepiece will set you back at least a cool hundred grand, due to their exclusivity, rarity, and intricate craftsmanship. But, four years ago, Maximilian Büsser, the mastermind behind MB&F, decided to shake things up. He unveiled the first M.A.D.1 series watch, designed to share his creative vision with a broader audience in a more affordable price range. Dubbed as the "DJ of the watch world," this rebel wearable retailed for an approachable 2,900 CHF, but only via a raffle. Fast forward to present day, and MB&F is back with the M.A.D.2 Edition watch - another prize that only the lucky few can snag through, you guessed it, a lucky draw.
The new M.A.D. 2 comes courtesy of a collaboration with renowned Swiss watch designer Eric Giroud. Known for pushing the boundaries of traditional watch aesthetics and a frequent collaborator with MB&F, Giroud brings an all-new look to the M.A.D. Editions, inspired by the vibrant club culture of 1990s Lausanne. This pulsing scene, defined by house beats and spinning vinyl records, is echoed in the M.A.D. 2's design.
As MB&F marks two decades of watchmaking, and Giroud celebrates his 20th anniversary of creative partnerships with the brand, the two titans unite once more, this time to create a design entirely by Giroud. The M.A.D.2 embraces the playful, rebellious spirit of the first M.A.D. Editions while adding a dash of the 90s club scene charm.
The most striking design feature is the raised central subdials for hours and minutes, reminiscent of DJ turntables. The surrounding "platter" boasts a textured vinyl record-style look, with grooves and a luminous stroboscopic effect inspired by the iconic Technics SL-1200 turntable. This platter also doubles as the rotor, visible from both sides of the watch.
Technical prowess shines in the inclusion of a bi-directional jumping hour and trailing minutes module, developed in-house by MB&F for the La Joux-Perret caliber G101 movement. Housed within a 42mm stainless steel case with smooth organic curves, the design subtly referenced one of Giroud's early, unrealized concepts: an "Almond" watch from the 1990s.
Two versions of the M.A.D.2 await lucky winners: a vibrant Orange edition, reserved for MB&F's inner circle, and a Deep Green edition, available through a public raffle. Participating in the raffle grants individuals the opportunity to buy the watch once their ticket is selected, for only 2,900 CHF.
Given the past, demand for the M.A.D.2 will likely outrun supply. For those who miss the raffle, a consolation can be found in the launch video crafted by DJ Mandrax (Stephan Kohler), who pays tribute to the 90s club scene in his exceptional music production.
The raffle opens at the very end of March and runs for a week. As of press time, it opens on April 1 at 14:00 CET. Once the raffle closes, winners will be drawn and notified in the following days.
Get ready to spin the M.A.D.2 hunt into your life, rebels!
Additional Insights:- To enter the raffle for the M.A.D.2 Edition watch, keep an eye on the M.A.D. Editions website or check their social media channels for updates on the raffle opening.- The exact process for entering the raffle may vary, so it's a good idea to follow the instructions provided by M.A.D. Editions during the registration period.- Given the significant demand, securing a M.A.D.2 watch through the raffle is a test of luck and persistence. Good luck, rebels!
- The M.A.D.2 Edition watch, a collaboration between MB&F and Eric Giroud, is being offered exclusively through a raffle, just like the initial M.A.D.1 series watch.
- Dubbed the "DJ of the watch world," Maximilian Büsser, the mastermind behind MB&F, and renowned Swiss watch designer Eric Giroud, known for pushing boundaries, have united once more to create a design entirely by Giroud, reminiscent of the 1990s club culture.
- Interested participants can enter a raffle to secure the M.A.D.2 watch, with two versions available: an Orange edition for MB&F's inner circle, and a Deep Green edition offered through a public raffle, priced at 2,900 CHF for successful participants.
