Experiential Adventures in Essen: BRANDmate Bridges Brand Strength and Hands-On Encounters / Brand Interactions: Warner Bros., RTL, Mattel, and more / Comprehensive Support Initiative and Licensing International Germany Retail Day
The BRANDmate event, scheduled for June 25 and 26, will transform the Grand Hall of the Zollverein coal mine in Essen into a hub for licensing professionals, brand creators, and creative minds spanning various industries.
Participating in this two-day extravaganza will be esteemed brands, innovative new exhibitors, and a robust event concept that emphasizes networking, knowledge sharing, and immersive experiences. A notable highlight is the Retail Day, set for June 26 in cooperation with Licensing International Germany, focusing on retail and brand management [1][3][5].
Major players, such as Warner Bros. Discovery and RTL Consumer Products, will set the tone. Warner Bros. Discovery plans to create a spectacle at the event's entrance with a mysterious, eye-catching installation [1][3][5]. RTL Consumer Products, in collaboration with El Cartel Media and a renowned chef, will present a reality TV lounge, a taco food truck, a life-sized unicorn from the "Unicorn Academy," and an exclusive Gala and Brigitte-themed photo opportunity, ensuring memorable visitor interactions [1][3][5]. Other industry heavyweights, including Hasbro Germany, Mattel, Paramount, The Pokémon Company, The Smiley Company, SevenOne Ad. Factory, Studio 100, Story House Egmont, Universal, Wildbrain CPLG, WDR mediagroup, and ZDF Studios, round out the event with their brand power and diverse perspectives [1][3][5].
Notable newcomers, such as CNC Cosmetics, La Plume Dorée, and Crexpro, will also enrich the event. The "BLINDmate" format by the brand connectors, a returning highlight, will feature key industry figures discussing industry trends in brief sessions [1][3][5]. A signing session with celebrated comic artist Ralph Ruthe on June 25 at 2 PM is another main attraction [1][3][5]. According to BRANDmate CEO Christian Ulrich, the event provides a perfect setting for creative cross-pollination, with engaged participants eagerly awaiting new collaborations [1][3][5].
The program will feature strategic foresight, offering focused lectures on topics such as AI, innovation, and brand strategy. The lectures will be organized into three blocks: "BRANDS for Future," "BRANDS for Mates," and "BRANDS for Retail." The Retail Day on June 26, in collaboration with Licensing International Germany, will delve into successful retail and brand collaborations, offering retailers unique insights into both physical and digital business [1][3][5].
www.brandmate.events.
To facilitate impromptu discussions, creative brainstorming, and networking opportunities, BRANDmate offers inviting lounges and networking areas. Freikopf caters to visitors with a variety of non-alcoholic beverages in a casual setting throughout the day [1][3][5]. Ulrich sums up the event as offering not just visibility but tangibility for brands, with its unique blend of business, encounters, and experiences [1][3][5].
For additional details, please visit www.brandmate.events. High-resolution images are available at www.spielwarenmesse-eg.de/media. Media inquiries should be directed to Scarlett Wisotzki, Director of Communications for Spielwarenmesse eG. Contact details can be found in the source provided [1].
[1] Spielwarenmesse eG, news aktuell[3] Original Content from: Spielwarenmesse eG, transmitted through news aktuell[5] Source: ots
- Visitors at the BRANDmate event can expect a blend of finance, luxury, lifestyle, fashion-and-beauty, food-and-drink, and business, as esteemed brands and innovative new exhibitors showcase their offerings.
- RTL Consumer Products is one of the major players participating in the event, and they will present a reality TV lounge, a taco food truck, a life-sized unicorn, and an exclusive Gala and Brigitte-themed photo opportunity, combining entertainment and food related experiences.
- Beyond the retail and brand management focus of Retail Day, the event will also offer lectures on strategic foresight, including topics such as AI, innovation, and brand strategy, catering to various industries.
