Expansion Announcement at Jungfernstieg: Famous Restaurant Chain Expands Its Operations Yet Again
In the heart of Hamburg, the renowned Alsterpavillon located on the Jungfernstieg and overlooking the Binnenalster is recognized as one of the city's premier dining spots. Since its lease began 25 years ago, "Alex," a part of the British company "Mitchells & Butlers," has managed the gastronomic venue. However, a potential replacement is on the horizon.
First reported by MOPO in June 2024, the city of Hamburg, specifically the Landesbetrieb Immobilienmanagement und Grundvermögen (LIG)—a division of the finance authority—unveiled plans for the Alsterpavillon to host at least 50 cultural events annually.
Despite initially announcing the departure of "Alex" by August 1st, the restaurant chain is expected to vacate the premises by October 31st. According to reports from the "Abendblatt," the restaurant and its successor have reached an agreement on the revised departure date.
In the meantime, a consortium of bidders, which includes the Ratsherrn group and Hannes Schröder, best known for operating "Küchenfreunde" in Hoheluft-Ost and "Botanic District" in Eppendorf, has been selected to take over the Alsterpavillon after "Alex" leaves.
Upon its departure in November, renovations for the building under monument protection will commence. Anticipated changes include modernized gastronomy offerings, expanded event spaces, concerts, readings, art exhibitions, and the introduction of a rooftop terrace, following the original design by architect Ferdinand Streb. The finance authority estimates an opening in 2026.
The Enrichment Data suggests that after the departure of "Alex," the Alsterpavillon is aiming to reinvent itself to better cater to Hamburg’s evolving urban and cultural landscape. The transformation may involve a rebranding or bringing in a new operator to replace the "Alex" chain. It is recommended to refer to local Hamburg news archives or official Hamburg city communications from late 2021 for the most updated and precise information.
The Alsterpavillon, set to undergo changes after "Alex" departs in November, is planning to reinvent itself in alignment with Hamburg's evolving urban and cultural scene. The planned transformation may encompass a rebranding or a new operator taking over from the "Alex" chain, as suggested by the Enrichment Data.
