Exchanging Black Items as Holiday Gifts
Supporting Black Businesses Over the Holiday Season
As the year draws to a close and spending increases, consumers are encouraged to direct their funds towards Black retailers. During the festive season, vouchercodes.co.uk found that a significant number of parents in the UK plan to spend £200 per child. While many are focused on finding bargains, it's also a time to consider where our money is being invested.
In light of multiple large-scale corporations revealing racially insensitive practices, it's crucial to ensure that gift purchases do not inadvertently support such businesses. Entrepreneur and business coach Lydia Amoah, who is researching the 'Black Pound', comments, "Diversity is the new currency, and accurate representation in the advertising, media, and business industries will allow Britain to flourish."
Recognizing the potential of the 'Black Pound' in the economy, many large corporations have made efforts to promote inclusion and attract a more diverse consumer base. However, with the rising importance of Black businesses, it's crucial to consider supporting these enterprises, particularly those offering unique, high-quality items.
Janet Oganah, a former barrister, is working to connect consumers with quality goods made by Black women and women of color. Since 2017, she has been building a directory of women retailers and service providers of color to simplify the shopping experience for those seeking to support businesses with diversity at their core.
Janet's List includes a variety of businesses such as jewelry and accessory brands, skincare and hair products, and food experiences. The list continues to grow, becoming an important resource for women of color looking to shop from other women who genuinely understand the products they sell.
According to Oganah, a major concern for women of color in business is a lack of mainstream visibility, particularly opportunities for bricks-and-mortar retail. To address this, Janet's List will hold a pop-up shop in Shoreditch, London, during December, showcasing various beauty, fashion, and lifestyle brands. This provides Londoners with the opportunity to discover new brands and support diversity through their spending.
Consumers should keep in mind that while certain items, such as electronics, may have limited alternatives when it comes to manufacturing, there are numerous opportunities to support Black-owned businesses throughout various sectors. By choosing to buy from these retailers, consumers can contribute to their growth while also receiving quality goods in return. As Amoah notes, "A rising tide lifts all boats," and supporting quality Black businesses can only have a positive impact.
Janet's List pop-up shop will be open from December 1st to December 16th, located at 103 Redchurch Street, London, E2 7DL. By choosing to shop at this event, consumers can directly support diversity and emerging Black-owned businesses.
- To support Black businesses during the holiday season, consumers could consider spending their funds on retailers in the UK, with an average planned spend of £200 per child.
- Given the recent revelations of racially insensitive practices by large corporations, it's essential to ensure that gift purchases don't inadvertently support such businesses.
- Entrepreneur Lydia Amoah, who studies the 'Black Pound', suggests that diversity in advertising, media, and business industries is crucial for Britain's prosperity.
- Many large corporations have made efforts to promote inclusion and attract a more diverse consumer base, but supporting Black businesses is increasingly important.
- Janet Oganah, a former barrister, has created Janet's List, a directory of businesses owned by Black women and women of color, making shopping for diversity-focused products easier.
- Janet's List features various businesses, including jewelry and accessory brands, skincare and hair products, food experiences, and more, all geared towards supporting diversity-and-inclusion in business.
- Consumers looking to shop from diverse businesses can find quality goods on Janet's List, with a pop-up shop in Shoreditch, London, during December showcasing beauty, fashion, and lifestyle brands.
- By shopping at events like the Janet's List pop-up shop, consumers can directly support diversity and emerging Black-owned businesses, contributing to their growth while enjoying high-quality goods in return.