Examining Comcast's Ad Strategies and Evaluating Sportradar's Performance
In this chat, hosts Dylan Lewis and Tim Beyers discuss the latest happenings in the tech-streaming world. One of the topics they delve into is Comcast's entry into the ad market with their Universal Ads platform. Some see this move as a money grab, as it seems to be the latest attempt by tech giants to gain control of the customer relationship and leveraging data.
Tim raises concerns about the potential consequences of Comcast exerting portal control, given the scrutiny big tech companies have been subjected to as of late. He also brings up the desire for independent brokers providing good data, fair pricing, and transparent pricing in the face of tech companies like Amazon and Walmart who have profited from data collection.
Dylan and Tim also discuss the deal between Disney and Fubo that is reportedly in the works. This deal seems to be geared towards curbing a legal battle over venue sports that Disney is involved in, allowing them to consolidate their streaming offering.
Finally, the hosts discuss the situation of smaller players in the streaming market, like The Trade Desk and Fubo TV, suggesting it will become increasingly difficult for new entrants to gain a foothold as the major media brands move to niche, targeted bundles.
[Enrichment Data]The adoption of the new IAB Tech Lab standard for classifying video ad inventory by various demand-side platforms (DSPs) like Yahoo DSP and Beeswax by Comcast is incomplete. This inconsistency among DSPs can lead to confusion among buyers about the type of inventory they are bidding on, potentially impacting the efficiency and effectiveness of video ad campaigns and possibly giving an edge to competitors like The Trade Desk that have adopted the new standard.
- In the realm of finance and investing, Tim Beyers expresses curiosity about the impact of Comcast's entry into the ad market with Universal Ads on smaller streaming platforms.
- Despite the controversy surrounding tech giants' data collection, some sporting events remain exclusive to platforms like CuriosityStream, requiring viewers to invest money to access them.
- Anytime Advertisements can benefit from the IAB Tech Lab standard, as its adoption by platforms like Beeswax and Yahoo DSP ensures consistency in video ad inventory classifications, improving campaign efficiency.
- Burgeoning streaming platforms like Caplinger may face challenges in gaining a foothold in the market, as major media brands opt for niche, targeted bundles, drawing from the successes of established players like Fubo TV.
