ERA Singapore Launches 'I Choose ERA' Campaign to Attract New Advisors
ERA Singapore, a prominent real estate agency with 43 years of experience and nearly 9,000 trusted advisors, is set to launch a new recruitment campaign. The 'I Choose ERA' campaign, starting 2 October, will highlight four handpicked profiles of ERA's advisors across various media channels for 15 weeks.
The campaign, supported by DDB Group Singapore, aims to attract new advisors to ERA's team. DDB, appointed as the creative agency of record, will handle brand strategy and recruitment campaigns, starting from October. ERA, a key member of APAC Realty operating in 13 markets across Asia, has never before retained a partner for creative services.
ERA's commitment to excellence is evident in its use of AI-driven technology, such as the SALES+ Super App, and its recognition as the only real estate agency to win the Straits Times' Best Customer Service Award three times consecutively. The 'I Choose ERA' campaign, featuring online videos, display ads, and out-of-home media, is expected to further boost ERA's strategic growth targets.
The 'I Choose ERA' campaign, running from 2 October to 15 weeks, is a significant step for ERA Singapore. With DDB's expertise and ERA's proven track record, the campaign is poised to attract new advisors, reinforcing ERA's position as a leading real estate agency in Asia.
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