Encounter Sammy, Part ofthe Blue Brontide Collective
29th March 2022 | In the spotlight
Blue Brontide: A Sustainable Future for Children's Toys
Founded by Sammy, a caring mother driven by the need for more durable and eco-friendly children's items, Blue Brontide offers a line of gorgeous, heirloom-quality toys and tableware that are built to last. As chief product tester, Sammy's son, Alfie, ensures each item meets the highest standards of quality and charm.
In this exclusive interview, Sammy discusses the core value of sustainability at Blue Brontide, her selection process for suppliers, and the unique qualities that set her business apart.
Inspiration behind Blue Brontide
Sammy, a former composite laminator and vintage fashion line customer service representative, drew inspiration from her newfound role as a mother. Disappointed by the short lifespan of baby products and the waste they generated, she decided to create a brand offering long-lasting, cherish-worthy children's items.
Choosing the right suppliers
At Blue Brontide, products are sourced from small, independent, European brands that adhere to sustainable practices. With a focus on products made in small batches, Sammy selects manufacturers who invest in their planet and the people they work with. Many of these brands give back to the community by working with charities, planting trees, or donating a portion of their profits.
A Commitment to Sustainability
Sustainability lies at the heart of Blue Brontide's philosophy: "Meeting the needs of the present without compromising the ability of future generations to meet their needs." To reflect this commitment, the brand prioritizes minimizing waste, using sustainable and organic materials, keeping all items 100% plastic-free, and considering the impact on the environment with every product choice. Additionally, 1 tree is planted for every order through Ecologi.
The enduring appeal of Blue Brontide's carefully curated collection lies in its timeless and durable designs, never succumbing to seasonal trends. Customers can find treasures to keep and pass down through the family, encouraging a tradition of storytelling and the cherishing of memories.
Sammy's tireless creativity results in a constant stream of new items being added to the collection. Drawing ideas from multiple sources, her designs strike a balance between whimsy and sophistication, providing unique, urge-worthy pieces for any child.
While some may question the charms of the autumn season, Sammy remains undecided on her preferred time of year. Embracing the beauty of each season, she finds joy in spring's new growth, summer's warmth, and winter's festivity. Among her favorite items in the collection, the 'Eco Wooden Bear Breakfast Set' stands out as a universal favorite, loved for its charm and functionality.
Driven by her passion for gardening, Sammy takes pride in her Who.Knows.Home-branded vegetable patch, wildflower beds, and sunflower seed stations. As her family strives for self-sufficiency, Blue Brontide reflects Sammy's commitment to a slower, more mindful way of life.
Just as little wins in her garden nourish Sammy's spirit, she finds satisfaction in conquering the daily challenges that come with running a small business and motherhood. Employing the use of automations and lists to manage her to-do list and prioritize, she continues to strive for balance in all aspects of life.
- Small businesses, like Blue Brontide, are committed to a sustainable lifestyle by sourcing products from small, independent European brands that focus on sustainability, using eco-friendly materials, and minimizing waste.
- The lifestyle brand, Blue Brontide, offers home-and-garden enthusiasts, as well as small-business owners, a collection of long-lasting, cherish-worthy, and timeless children's items, such as the Eco Wooden Bear Breakfast Set.
- As a result of this focus on sustainable practices, Blue Brontide contributes to the environment by planting one tree for every order placed and maintaining a 100% plastic-free product line to ensure a more mindful and slower living approach.
- To fund these sustainable efforts and continue expanding the brand's offerings, Blue Brontide, like many small businesses, relies on finance and financial strategies, such as managing resources efficiently, using automations, and prioritizing tasks to achieve balance in all aspects of life.
