Dunkin' designates Anomaly as its new advertising agency in a primary role
Dunkin' Rebranding and New Creative Agency Appointment
Dunkin', the popular American coffee and donut chain, has announced a significant change in its creative direction with the appointment of Anomaly as its new creative agency of record. This move is expected to bring fresh ideas and strategies to the brand, with the initial offerings set to debut in 2022.
The appointment of Anomaly comes after Dunkin's rebrand in 2018, when the company dropped "donut" from its name to reflect a more modern and beverage-focused image. This rebranding effort aimed to position Dunkin' as a leader in the fast-food beverage market.
In late 2020, Dunkin' Brands was acquired by Inspire Brands for $11.3 billion, bringing Dunkin', Baskin-Robbins, and other trademarks under Inspire Brands. This acquisition marked the end of Dunkin' Brands as a separate entity.
As part of this transition, Dunkin' has been working with Oberland, a purpose-driven advertising agency, as its creative agency of record. However, the company has now decided to partner with Anomaly to write the next chapter in its history.
Rafael Acevedo, the new U.S. Chief Marketing Officer (CMO) hired by Dunkin' this year, expressed excitement about the partnership. He believes that Anomaly's innovative approach will help Dunkin' connect with its customers in new and exciting ways.
Anomaly will have direct responsibility for national broadcast, digital video and audio, social, and out-of-home advertising development. This will allow the agency to create a cohesive and impactful marketing strategy for Dunkin'.
Despite these changes, no recent CMO appointment details were found in the available data. It is unclear whether Rafael Acevedo's appointment was a new position or a promotion within the company.
In conclusion, Dunkin' has transitioned into a brand under Inspire Brands ownership since 2020 and works with Oberland as its creative agency as of 2025. With the appointment of Anomaly as its new creative agency of record, Dunkin' is looking forward to a fresh start and a new era of growth and innovation.
In light of the acquisition by Inspire Brands in 2020, Dunkin' has transitioned into a brand under a new ownership. As part of this transformation, Dunkin' had been working with Oberland as its creative agency of record. Now, Dunkin' has appointed Anomaly as its new creative agency of record, aiming to bring fresh ideas and strategies to the brand's finance and business sectors.
