Digital asset platform Nexo secures historic partnership with DP World Tour, introducing Nexo Golf Championship
The DP World Tour, the main men's professional golf tour of the European Tour group, has announced a groundbreaking partnership with Nexo, the premier digital assets wealth platform. This three-year agreement, spanning through 2027, makes Nexo the tour's first-ever Official Digital Asset and Wealth Partner.
The collaboration, which was announced on July 2, 2025, marks a historic moment as it marks the first multi-year partnership between a crypto wealth platform and a major professional golf tour. This partnership blends the worlds of digital finance and global sports, setting a precedent for future collaborations.
At the heart of the 2025 calendar is the newly renamed Nexo Championship, taking place August 7-10, 2025, at the iconic Trump International Golf Links in Aberdeenshire, Scotland. Nexo becomes the Title Partner of this premier golf event, which serves as a flagship tournament under the partnership.
Nexo will also be an official sponsor at six major DP World Tour events in 2025, including the Genesis Scottish Open, Betfred British Masters, BMW PGA Championship, Abu Dhabi HSBC Championship, and the season-ending DP World Tour Championship in Dubai.
Antoni Trenchev, Co-founder and Managing Partner of Nexo, emphasised the synergy between golf and wealth management, highlighting shared values such as preparation, control, precision, discipline, and vision. Both entities aim to leverage this partnership to position themselves at the forefront of global sport and financial innovation.
The partnership positions Nexo as a leader in merging digital wealth management with mainstream sports, attracting a new demographic. It also offers branding opportunities via title sponsorship of high-profile tournaments like the Nexo Championship, elevating Nexo's brand awareness among affluent and global audiences.
For the DP World Tour, this pioneering partnership enhances the tour's innovation credentials, gaining a pioneering partnership with a digital assets platform. It also accesses new financial technology and digital asset markets, potentially engaging younger and tech-savvy fans. The financial benefits and expanded marketing reach from Nexo’s digital wealth platform backing are also significant.
This partnership symbolises a groundbreaking convergence of crypto finance and professional golf, enabling both organisations to expand their reach and innovate within their respective fields. It underscores the DP World Tour’s commitment to modernising its brand and appeal, while allowing Nexo to solidify its position as a major player in digital wealth through association with a prestigious international sports platform.
Cryptocurrency and blockchain are integral parts of Nexo's digital assets wealth platform, which is making history by partnering with the DP World Tour, becoming the tour's first Official Digital Asset and Wealth Partner. This partnership also marks the start of altcoin sponsorship in professional sports, as Nexo becomes the Title Partner of the Nexo Championship and a sponsor at six major DP World Tour events in 2025.
