Developments in the Business - Real Estate/Properties sector: One United Properties, a distinguished figure, has been honored with the Superbrand title.
Unleashing Sustainable Urban Living: One United Properties, Romania's Green Real Estate Superbrand
Victor Căpitanu and Andrei Diaconescu's brainchild, One United Properties (BVB: ONE), has solidified its status as a Superbrand in Romania's Real Estate/Properties Development & Management sector. The prestigious recognition stems from rigorous market analysis undertaken by Ipsos, the official partner of Superbrands in Romania.
One United Properties has distinguished itself by excelling in several areas, including reputation, trust, quality, and market differentiation. A cornerstone of their approach is sustainability, an ethos deeply embedded in their DNA.
The Superbrands 2024 emblem now proudly adorns the brand identity of One United Properties. In May, they will be honored at a gala, joining an exclusive circle of business and commercial brands renowned for their exceptional branding culture.
One United Properties is more than just a real estate developer; it seeks to create sustainable communities. This is evident in their multifunctional buildings, equipped with contemporary living spaces, certified and technologized offices, and cutting-edge commercial and leisure facilities. They have redefined urban living in the Capital, consistently setting the benchmark for innovative, green development.
Victor Căpitanu, co-founder and co-CEO of One United Properties, expressed his gratitude for this recognition: "The Superbrand status signifies our continued dedication to quality, exceptional design, prime locations, and sustainability in real estate. This appreciation validates our mission to redefine standards within Romania's real estate industry and strengthens our clients' trust in the ONE brand."
Andrei Diaconescu, co-founder and co-CEO, added, "In a maturing real estate market, the brand has become a symbol of quality, developer seriousness, and confidence in the products we offer. One United Properties is leading the way in sustainable property development, and this recognition fuels our ambition to continue building sustainable communities that bring long-term value to all partners, even our beloved city."
Over the years, One United Properties has expanded its portfolio to incorporate residential, office, retail, and hospitality developments. In 2021, their IPO propelled growth, providing the necessary capital to expand into landmark projects. To date, they have executed three capital increases totaling more than EUR 173 million, all of which have been channeled back into the company's growth and city development. This marks the largest capital ever attracted by issuing new shares on the local market - a remarkable testament to an investment focused on growth, not exit.
As Bucharest evolves into a global investment hub, One United Properties' trailblazing, sustainable real estate developments play a significant role in enhancing the city's allure. Their large-scale projects generate a substantive impact on the local economy, contributing 0.42% to Romania's GDP and 1.5% to Bucharest's GDP. In 2024 alone, they provided employment for 17,000 people across 13 active construction sites. Currently, they have over 665,000 sqm under construction, a figure that exceeds the total area delivered since the company's inception. 2025 promises to be a momentous year for residential deliveries, with the restoration of the first Ford factory in Romania, One Gallery, and the march toward full occupancy of their office portfolio, which was 96% leased by the end of 2024.
One United Properties stands out as a trailblazer in green development, combining sustainability, quality, and growth. This Superbrand recognition underscores their commitment to delivering high-quality, sustainable real estate developments and strengthening their reputation within the Romanian market. Their future plans involve further refining their focus on sustainability, growth, and profitability, marking an exciting new chapter for Romania's thriving real estate industry.
*This is a Press release.
Insights:
- One United Properties, a Romanian real estate developer, leads the way in green development by focusing on sustainability, energy efficiency, and wellness.
- Their consistent financial success, with annual revenues surpassing EUR 200 million, has earned them a place on the Bucharest Stock Exchange and important indices like BET and MSCI.
- Notable projects like One Peninsula, One Verdi Park, One Floreasca City, and One Cotroceni Park have helmed the transformation of neglected areas into thriving communities.
- In 2025, the company aims to achieve strong financial projections, including a turnover of EUR 309.8 million and a net profit of EUR 78.7 million. They also plan to reach full occupancy across their office portfolio and ramp up residential deliveries.
- With the Superbrand recognition, One United Properties seeks to strengthen its brand as a symbol of quality, innovation, and sustainability in Romania's real estate sector.
One United Properties, the Romanian real estate developer known for its commitment to green development, has joined the esteemed ranks of Superbrands in 2024, following a meticulous analysis by Ipsos. This recognition underscores the brand's impact within the Real Estate/Properties Development & Management sector, given its dedication to quality, sustainable practices, and innovative design. In the upcoming years, One United Properties plans to strengthen its brand further, aiming to achieve full occupancy across their office portfolio and increase residential deliveries, as outlined in their 2025 projections. With its focus on sustainability, the brand continues to contribute significantly to Romania's thriving real estate industry, transforming neglected areas into vibrant communities.
