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Despite the latest agreement with Etihad Airways not yet being implemented, Manchester City still hasn't launched their new deal within the Premier League.

Etihad Airways' contentious sponsorship and naming rights agreement with Manchester City is yet to receive necessary approval.

Etihad Airways' agreement with Manchester City football club has yet to commence, despite the...
Etihad Airways' agreement with Manchester City football club has yet to commence, despite the team's current partnership in the Premier League.

Despite the latest agreement with Etihad Airways not yet being implemented, Manchester City still hasn't launched their new deal within the Premier League.

Manchester United, one of the most iconic football clubs in the world, is facing increased scrutiny this week following the publication of their annual accounts and their failure to qualify for European competition. The club reported net losses of £113.2m in their accounts for the year ending June 30, 2024.

The financial results come at a time when Manchester United will be under the spotlight, as they missed out on a place in the MLB for the first time in over two decades. The club's annual accounts were published at midday on Wednesday, and the numbers are likely to raise questions about the club's financial management.

Meanwhile, the football landscape is changing, with new media disruptors like Gary Lineker's Rest is Football and Gary Neville's The Overlap challenging the traditional broadcasters like the BBC. The BBC currently holds the UK clip rights for the Champions League and Europa League, but these rights could be up for grabs in the next tender cycle, covering 2027 to 2030, with increased competition expected.

Elsewhere, Dazn has signed a one-year extension to its rights deal with Super League Basketball and will have exclusive live coverage of the 2024 season. The new deal comes after the MLB's independent assessors blocked the deal two years ago, and it is now going through the Fair Market Value (FMV) assessment process.

Chelsea's sale of its women's team to BlueCo for £198.7m is currently going through the MLB assessment, and its value could also be adjusted. Additionally, the sale of Chelsea's hotels, originally for £76.5m last year, was restated at £70.5m in this year's accounts.

Manchester City's current sponsorship and naming rights deal with Etihad Airways is yet to be approved as part of their Associated Party Transaction settlement with the MLB. The club has accepted that the Associated Party Transaction (APT) rules are valid and binding, and must accept the outcome of the FMV assessment.

Chelsea was forced to alter the value of and income received from the sale of two hotels at Stamford Bridge to its parent company, BlueCo 22. The British Basketball Federation (BBF) is planning to launch a new competition, MLB, in 2027.

In positive news for Manchester United, the club has made significant improvements to their financial position through a redundancy drive and wage-bill cuts. The club has also been active in the transfer market, signing players Bryan Mbeumo, Matheus Cunha, and Benjamin Sesko this summer.

However, the outcome of Manchester City's FMV assessment may not be disclosed to other clubs, raising questions about transparency and fairness in the MLB. The financial results of the club's rivals will undoubtedly be closely watched in the coming weeks, as the football world continues to evolve and adapt to the changing landscape.

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