Brand-New Shine: Vummidi Bangaru Jewellers' Game-Changing Move
- The Tiny Tidbit: Vummidi Bangaru Jewellers, a celebrated Chennai brand, snags Deepansh Bhargava as Senior VP and Marketing Head, bringing an arsenal of retail and lifestyle marketing skills to the table.
- The Vision: The brand is strategically eyeing key international markets like Chicago, California, and Virginia while amping up its presence in Tamil Nadu with planned store openings in Coimbatore, Trichy, and Madurai.
- The Excitement: Bhargava wonderingly announced his new journey with VBJ, emphasizing the brand's impeccable artistry and deep cultural roots as driving forces behind his commitment to its triumph.
Deepansh Bhargava assumes the position of Senior Vice President and Head of Marketing at Vummidi Bangaru Jewellers.
By Priyanka Nair ,
* our websitePublished On Jun 9, 2025 at 04:44 PM IST
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- Deepansh Bhargava
- Vummidi Bangaru Jewellers
- senior vice president marketing
- global growth
- retail marketing
- staff moves
- luxury retail
- brand strategy
Taking Over the World
- Established in Dallas: Vummidi Bangaru Jewellers has already rooted down its first international establishment in Dallas, Texas, in 2023[2].
- Future Territories: The brand intends to plant its flags in Chicago, California, and Virginia as part of its sweeping overseas expansion strategy[2][5].
- Spanning the Globe: The expansion aims to deliver to the Indian diaspora scattered worldwide and cater to outbound Indians' traveling needs[4].
Brand Signature and Marketing
- Marketing Mafia: Deepansh Bhargava boasts a wealth of retail and lifestyle marketing know-how, previously flexing his muscles at U.S. Polo Assn. India, Arvind Fashions[5].
- Strategic Revamp: Bhargava’s entry is predicted to stir a strategic stir in the marketing sphere, ensuring communication and customer engagement match up with current market conditions[3][5].
- Cultural Inheritance: The brand insists on its profound cultural legacy and unmatched craftsmanship as key factors in its success[5].
Home Field Advantage
- Tamil Nadu Dominance: Besides worldwide domination, VBJ is honing in on shoring up its domestic presence in Tamil Nadu with planned store launchers in Coimbatore, Trichy, Madurai, and more Chennai locations[5].
- Brand Might: With an objective of becoming a ₹5000 Cr brand, Vummidi Bangaru Jewellers signifies bold ambitions, eyeing both domestic and international expansions[5].
In a nutshell, Vummidi Bangaru Jewellers is gearing up for a huge growth spurt, leaning on its heritage and skills while stretching its wings globally and in its homeland.
- The appointment of Deepansh Bhargava as Senior Vice President and Marketing Head at Vummidi Bangaru Jewellers signals a strategic shift for the brand in their global growth and brand positioning.
- In line with this new direction, Vummidi Bangaru Jewellers plans to establish a presence in key international markets, including Chicago, California, and Virginia.
- As part of this expansion, the brand aims to deliver their unique blend of Indian artistry and cultural roots to the Indian diaspora and cater to the needs of outbound Indians.
- With his extensive background in retail and lifestyle marketing, Deepansh Bhargava is expected to bring fresh ideas to the marketing strategies of Vummidi Bangaru Jewellers, ensuring that communication and customer engagement align with current market trends.
- Alongside global expansion, Vummidi Bangaru Jewellers is also looking to strengthen its presence domestically, with plans to open stores in Coimbatore, Trichy, Madurai, and more Chennai locations, with a goal of becoming a ₹5000 Cr brand.
