Dean Martin's Christmas Domination Ends, Multiple Albums Soar to New Peak Levels
Dean Martin's Christmas Domination Ends, Multiple Albums Soar to New Peak Levels
Legendary artist Dean Martin is among a few heritage acts whose popularity on the music charts is significantly influenced by the holiday season. Each December, Martin's collection of top holiday tunes reappears on the Billboard charts, with some tracks also earning spots on various other playlists.
In certain years, artists like Martin witness an upswing in position on various charts due to the renewed interest in all things Christmas. This season, two of Martin's projects climb to unprecedented heights on multiple charts.
This week, two of Martin's albums ascend to previously unseen heights on the Billboard 200. The Dean Martin Christmas Album takes the lead as the more prominent achievement between the two, surging 10 positions to land at No. 21, marking a significant leap in rankings for the album.
Dino's Christmas trails slightly behind in the same ranking but registers an even more impressive climb. This festive playlist jumps from No. 125 to No. 60, breaking through a new barrier for the album.
According to Luminate's reports, the consumption of both albums increased by more than 50% last week in comparison to the preceding period. The Dean Martin Christmas Album saw a boost of approximately 55%, bringing in around 43,000 equivalent units. Meanwhile, Dino's Christmas attracted 21,500 equivalent units, representing a 60% surge from the previous week.
Both albums managed to sell a modest number of copies, but streaming platforms strongly contributed to their success. Both titles managed to secure a spot on the Top Streaming Albums chart, a ranking of the most popular full-lengths in the nation. One of them even debuted on this relatively modern list for the first time.
The Dean Martin Christmas Album climbed from No. 30 to No. 16 on the Top Streaming Albums chart, making a significant stride beyond its previous highest position. Dino's Christmas landed further down on the relatively new list, debuting at No. 43. Martin's performance on this chart, which didn't surface until many years after his passing, serves as a testament to American's enduring affection for holiday music, especially from Martin himself.
Martin's "The Dean Martin Christmas Album" has consistently made appearances on the Forbes' list of top-earning holiday albums, further cementing his status as a holiday music legend.
During the Christmas season, the Dean Martin Billboard chart positions often undergo significant changes, with many of his Christmas songs re-entering the charts.
In addition to his Billboard success, several of Martin's Christmas albums have consistently ranked high on various Christmas charts, solidifying his place in holiday music history.
Forbes once named "The Dean Martin Christmas Album" as one of the best-selling Christmas albums of all time, highlighting its enduring popularity.
Fans can enjoy a variety of Dean Martin Christmas music, including popular songs like "Let It Snow! Let It Snow! Let It Snow!" and "Baby, It's Cold Outside," which are staples of his holiday repertoire.