DataSembly is taken over by SPINS
In a strategic move to expand its retail analytics capabilities, SPINS, a data and analytics provider for the wellness-focused consumer packaged goods (CPG) industry, has acquired Datasembly, a company offering real-time hyperlocal pricing and promotion intelligence.
The acquisition aims to bring to market the most complete, transparent, and timely view of product pricing, promotion, assortment, and performance with regard to CPGs. This integration will enable SPINS to provide unmatched pricing and promotional intelligence for CPG brands and retailers.
A key blind spot in CPG intelligence is the lack of consistent access to real-time store-level pricing data for various markets and categories. By combining Datasembly's vast and up-to-date price monitoring data with SPINS' existing product attribute data and sales insights, the acquisition aims to create a more expansive and transparent marketplace view.
This unified data source will allow CPG brands and retailers to better understand pricing dynamics, promotional effectiveness, and market trends across multiple retail channels, including natural, regional, conventional, specialty, and eCommerce. Jay Margolis, CEO of Chicago-based SPINS, stated that the need to track pricing dynamics, competitive shifts, and promotional activity with speed, depth, and clarity has never been greater.
SPINS has identified four natural product trends worth watching: beverages, skin care, "healthspans", and protein. The company has also partnered with Stackline to enhance omnichannel visibility and acquired Lucky Labs, a digital technology company known for its product locator platform, to improve brand and marketing strategies.
In addition, SPINS has acquired The Data Council with the aim of creating a "smarter" content management platform for natural products. The collaboration between SPINS and Lucky Labs addresses common blind spots for brands selling across multiple channels.
Ben Reich, CEO and co-founder of Datasembly, expressed that the company's mission to provide complete, transparent access to pricing data could be expanded through the acquisition with SPINS. The acquisition of Datasembly by SPINS allows for the expansion of real-time capabilities to a broader set of partners, revolutionising CPG pricing and promotion intelligence by delivering granularity and accuracy in shelf price monitoring and promotional activity tracking.
By eliminating blind spots in market visibility, brands can identify growth drivers, benchmark against competitors, and optimise pricing and promotions in near real-time, thereby improving decision-making and competitive advantage. In summary, the acquisition leverages Datasembly's real-time pricing data and SPINS' rich product and shopper insights to provide a comprehensive, cross-channel pricing and promotional intelligence platform that helps CPG brands and retailers thrive in an increasingly complex and dynamic retail environment.
- The acquisition ofDatasembly by SPINS will enable the delivery of granularity and accuracy in pricing and promotion intelligence within the finance sector, significantly benefiting business strategies for CPG brands and retailers in the industry.
- By integrating Datasembly's real-time store-level pricing data with SPINS' existing product attribute data and sales insights, CPG brands and retailers will possess a more holistic view of the market, enhancing their understanding of pricing dynamics, promotional effectiveness, and market trends across various business sectors.
