Crypto exchange Binance distributes $12.5 million in TREE airdrops, signaling a potential shakeup in the decentralized finance (DeFi) sector within the crypto market.

Crypto exchange Binance distributes $12.5 million in TREE airdrops, signaling a potential shakeup in the decentralized finance (DeFi) sector within the crypto market.

Binance Announces Listing of Treehouse (TREE) DeFi Protocol

Binance, the global cryptocurrency exchange, has announced the listing of Treehouse, a decentralized finance (DeFi) protocol focused on fixed income products. The distribution of TREE tokens, the native cryptocurrency of Treehouse, will take place via two main initiatives: the BNB Stakers Airdrop (HODLer Initiative) and the Binance Alpha Airdrop Phases.

BNB Stakers Airdrop (HODLer Initiative)

Users who staked BNB between July 10 and July 13, 2025, via Binance’s Simple Earn or On-Chain Yields programs were eligible for the BNB Stakers Airdrop. Binance took hourly snapshots of staked BNB balances during this period, and TREE tokens were distributed proportionally based on average staked balances. A total of 12.5 million TREE tokens (1.25% of the total 1 billion supply) were allocated for this airdrop. Rewards were credited to users’ spot wallets shortly before TREE’s trading debut on July 29, 2025.

Binance Alpha Airdrop Phases

This airdrop involved users earning TREE tokens through holding Binance Alpha points and completing tasks. Phase 1 saw users holding at least 233 Binance Alpha points receiving 100 TREE tokens. Reward thresholds dropped gradually in 15-point decrements per hour if undistributed, inviting more users to claim rewards by fulfilling lower point requirements. Additional token rewards were given for task completions to boost ecosystem participation. In total, the airdrop accounts for about 1.5% of TREE supply with Holder airdrop (1.25%) and Wallet Booster airdrop (0.25%) components.

Eligibility Criteria

Eligibility for these airdrops depends mainly on holding/staking certain assets (BNB or ETH), accumulating Alpha points, and engaging in specified platform tasks. Some airdrops require the use of the Binance Wallet, particularly the keyless wallet, to claim tokens. Users engaging with the Binance ecosystem through activities such as wallet transactions and staking in related pools may enhance their eligibility or increase token rewards.

Treehouse: A Decentralized Fixed Income Layer

Treehouse presents itself as a Decentralized Fixed Income Layer, offering yield-generating mechanisms similar to conventional bond markets but on-chain. The protocol aims to standardize the ETH on-chain yields, providing a beneficial regular rate parameter to borrowing, lending, and hedging strategies in DeFi.

Trading and Transfer Process

Within one hour of spot listing, trading features such as Trading Bot, Spot Copy Trading, and Algo Orders will be fully enabled. TREE balances on Binance Alpha will be automatically moved to Spot Accounts within 24 hours of the listing.

TREE will carry a Seed Tag, marking it as a high-risk, early-stage project. The initial listing will take place on Binance Alpha, a pre-listing platform, and then be transferred to Binance's main platform once spot trading opens. Trading pairs for TREE will include USDT, USDC, BNB, FDUSD, and TRY.

Airdrop Details

The airdrop rewards will be sent directly to users' spot wallets at least one hour before the token's trading debut on July 29, 2025, at 14:00 UTC. Eligible users must have BNB and subscribe to the Simple Earn products on Binance to be eligible for the Treehouse HODLer Airdrops.

Additional Information

Treehouse proposes two important elements: tAssets (e.g., tETH) and DOR (Decentralized Offered Rates). DOR is a decentralized rate-setting mechanism, akin to LIBOR or SOFR, but operating transparently on Ethereum. The essence of the protocol aims to provide a standardized yield system for Ethereum, benefiting various DeFi strategies.

1. Binance, a global cryptocurrency exchange, has listed Treehouse, a DeFi protocol specializing in fixed income products, incorporating TREE tokens as its native cryptocurrency.
2. The BNB Stakers Airdrop (HODLer Initiative) rewards BNB stakers between July 10 and July 13, 2025, via Binance’s Simple Earn or On-Chain Yields programs, with TREE tokens distributed proportionally to their average staked balances.
3. Binance Alpha Airdrop Phases offer rewards to users holding Binance Alpha points and completing tasks, with Phase 1 providing 100 TREE tokens to users with at least 233 Binance Alpha points.
4. The allocation of TREE tokens depends on holding/staking certain assets (BNB or ETH), accumulating Alpha points, and engaging in specified platform tasks, with some airdrops requiring the Binance Wallet.
5. Treehouse presents a Decentralized Fixed Income Layer offering yield-generating mechanisms similar to conventional bond markets but on-chain, standardizing ETH on-chain yields, and benefiting various DeFi strategies.
6. Treehouse's Seed Tag designates it as a high-risk, early-stage project, with initial trading taking place on Binance Alpha before being transferred to the main platform once spot trading opens.
7. TREE trading pairs will include USDT, USDC, BNB, FDUSD, and TRY, while trading features such as Trading Bot, Spot Copy Trading, and Algo Orders will be enabled within one hour of the spot listing.
8. Airdrop rewards will be sent directly to users' spot wallets at least one hour before the token's trading debut on July 29, 2025, at 14:00 UTC, requiring BNB holders to subscribe to the Simple Earn products on Binance to be eligible for Treehouse HODLer Airdrops. Treehouse also proposes tAssets and DOR, a decentralized rate-setting mechanism, benefiting various DeFi strategies on Ethereum.

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