Corporate Treasury Management Shifts with the Rise of Memecoins

In an exciting development, memecoins are starting to play a significant role in how companies manage their extra funds, attract customers, and experiment with new technologies. One such example is the health drink company Safety Shot, which allocated a substantial amount of BONK tokens, worth $25 million, to their corporate treasury in 2025.

This trend is expected to continue, with more companies creating "crypto treasuries" in the next 12 months, using memecoins not just as speculative assets but as core components of digital asset strategies tied to growing blockchain platforms such as Solana.

Embracing Memecoins for Innovation and Value Creation

Companies are using a mix of memecoins to connect with online communities and attract attention. Memecoins like Dogecoin and BONK are influencing corporate treasury management and brand strategies by becoming part of diversified digital asset portfolios. This shift offers new avenues for value creation, community engagement, and innovation within blockchain ecosystems.

Key Considerations for Companies Dealing with Memecoins

When dealing with memecoins in treasury and branding, several key considerations come into play. These include:

Technical and Blockchain Infrastructure: The choice of memecoin often depends on the underlying blockchain's transaction speed, cost, and capacity. Safety Shot favored BONK due to Solana’s high throughput and low fees, providing advantages over Ethereum-based memecoins that face congestion and higher costs.
Market Volatility and Risk Management: Memecoins are inherently volatile and speculative. Companies must balance high-risk/high-reward opportunities with cautious treasury management, ensuring liquidity and stability through diversified asset holdings.
Ecosystem Integration and Utility: Memecoins like BONK are increasingly integrated into broader DeFi, gaming, and consumer applications, which adds intrinsic value beyond memes and speculation. This integration fosters engagement and adoption, key to sustaining ecosystem health and token value over time.
Revenue-Linked Strategies and Buybacks: Initiatives like LetsBONK’s 1% revenue pledge for token buybacks introduce mechanisms that support token price stability and ecosystem growth. For companies, aligning treasury assets with such mechanisms can create recurring revenue streams linked to token performance.
Brand Strategy and Market Positioning: Incorporation of memecoins into corporate treasuries and operations signals innovation and alignment with emerging digital trends, potentially enhancing brand perception and differentiation in tech-savvy markets.
Transparency and Governance: Ongoing transparency about token acquisition, revenue use, and buyback execution is critical for maintaining stakeholder and community trust around memecoin holdings.

A New Era for Corporate Treasury Management

Companies engaging with memecoins are adopting multifaceted strategies that blend treasury diversification, blockchain ecosystem participation, and innovative revenue models. While memecoins present high volatility and risk, their rapid growing adoption and utility, especially in blockchain platforms like Solana, are prompting corporate treasuries and brands to incorporate them as strategic digital assets rather than merely speculative investments.

Investors should make a policy on which coins are allowed, how much can be held, when to convert, and how to handle price drops. Companies should coordinate communication and treat memecoin transactions like major market events, planning messages carefully. Market maturity has made it easier for treasury teams to handle cryptocurrencies, and companies can convert memecoins to regular currency if they choose to.

Liquidity and brand value are reasons companies are paying attention to memecoins. Investors should use strong custody controls, limit access to wallets, require multiple approvals, and keep records for audits. New accounting rules will apply to many businesses for the first time in 2025-26, leading to better public reporting and more transparent risk controls for memecoin holdings.

Notable companies like Tesla, AMC Theatres, and GameStop are already accepting Dogecoin for merchandise and services, further legitimizing the use of memecoins in the corporate world. In fact, Nasdaq-listed company Bit Origin built a Dogecoin treasury in 2025, demonstrating the increasing acceptance of memecoins as serious corporate treasury assets.

Corporate treasury management is not just about protecting value, but also about connecting with the culture of the digital age. As the use of memecoins continues to grow, we can expect to see more companies adopting these digital assets as part of their strategic financial planning.

Corporate Treasury Management Shifts with the Rise of Memecoins