Competitor Wingstop challenges Raising Cane's in the fried chicken market
In the spirit of National Chicken Day on July 27, several fast-food chains are rolling out special deals to entice chicken lovers. Among them are Huey Magoo's, Wingstop, and Raising Cane's.
Huey Magoo's is making a bold move by "giving Finger Day the proverbial finger" and instead focusing on National Chicken Tender Day. The chain has applied for a trademark for the term, likely as a marketing strategy to draw attention to the event. No specific deals for Huey Magoo's National Chicken Day celebration have been announced yet.
Wingstop, another player in the fast-food market, has also filed a trademark application for National Chicken Tender Day. The company's chief revenue officer, Mark Christenson, stated that they are staking a claim on their distinctive crispy tenders. Wingstop is offering free wings on Tuesday for National Chicken Wing Day and extending their National Chicken Tender Day celebration all weekend, although no specific deals have been disclosed.
Raising Cane's, a competitor offering chicken fingers, is also participating in the National Chicken Tender Day festivities. However, the company has not responded to requests for comment regarding Wingstop's trademark application.
Meanwhile, Huey Magoo's has a special offer for National Chicken Tender Day. They will be giving away five free Tender Bites with the purchase of any 3-piece or larger Tender Meal on July 27. For a heartier meal, the 6-piece Crispy Tender Meal for 2, with two flavours, two sides, and two dips, is suggested.
Interestingly, Snoop Dogg, a longtime friend of Raising Cane's founder Todd Graves, made a visit to a Las Vegas restaurant this week. He handed out copies of his new album, "Iz It A Crime?", took drive-thru orders, posed for selfies, and showed off his new French bulldog puppy "Baby Boy Broadus."
Despite the trademark applications and competitive spirit, it's important to note that as of now, there is no publicly available information or credible reports indicating a legal battle between these three companies over the trademark of "National Chicken Tender Day."
In the past, similar trademark disputes involving promotional or celebratory phrases have occurred, such as the one between Taco John's and Taco Bell over "Taco Tuesday." However, the term was ultimately made available for wide use.
For the latest updates on these trademark applications and the companies' National Chicken Day celebrations, it's recommended to check recent news sources or trademark databases.
- The restaurant industry, particularly fast-food chains, are leveraging finance and marketing strategies to capitalize on food-and-drink holidays like National Chicken Tender Day.
- As the lifestyle trends toward enjoying food-and-drink experiences, more businesses are focusing on creating unique and enticing offers to capture consumer attention during these designated days.
