Collaboration Yields Possible Benefits / Combination of Net Brand Discount and PAYBACK Rewards Points from 1st January 2025
From the 1st of January 2025, Netto Marken-Discount customers will have the opportunity to collect PAYBACK points on their purchases, marking a significant expansion of PAYBACK's partnership network. This collaboration aims to enhance the shopping experience by allowing customers to easily and conveniently accumulate points with every Netto purchase.
The partnership will enable customers to earn, redeem points, and activate coupons at Netto Marken-Discount stores, its online shop, and Netto Reisen.de. The points can be used for discounts or other rewards, adding value to customers' shopping routines without altering the usual payment process.
Beyond the benefits at Netto, customers will also gain access to PAYBACK's extensive network of partner companies, offering additional options to earn and redeem points beyond Netto. The collaboration will include approximately 700 other PAYBACK partner companies, providing customers with a broader rewards ecosystem.
Netto Marken-Discount, Germany's leading bonus program with over 31 million active customers, is renowned for its focus on fresh products and the widest range of food in the discount sector, with around 5,000 articles. The company serves over 21 million customers weekly and employs around 87,300 people, making it one of the largest training companies in German retail with over 5,665 trainees.
Christina Stylianou, Head of Corporate Communications at Netto Marken-Discount, expressed her excitement about the partnership, stating, "We strive to provide an optimal shopping experience, and we are thrilled that our customers will be able to benefit from Germany's largest bonus program with every Netto purchase starting January."
Netto Marken-Discount is also committed to social and environmental engagement, fair cooperation, resource conservation, and sustainable purchasing strategies. The company is a partner of WWF Germany, aiming to reduce its ecological footprint.
To ensure customers are aware of the benefits, Netto will implement extensive communication measures for the PAYBACK partnership, including TV and online ads, social media content, in-store actions, website updates, flyers, and integration with the Netto app. Customers will be able to link their PAYBACK app with the Netto Marken-Discount app for a seamless shopping experience.
The company's turnover is 17.1 billion euros, and it has approximately 4,350 branches nationwide. With the PAYBACK partnership, Netto Marken-Discount is set to offer its customers an even more rewarding shopping experience, making everyday shopping more enjoyable and beneficial.
Customers of Netto Marken-Discount can now collect PAYBACK points on their purchases, which is a significant expansion of the point-earning opportunities in the retail industry. Beyond Netto, customers can also access PAYBACK's extensive network of partner companies in finance, business, and retail sectors, offering additional options to earn and redeem points.
