Charity sector raises 592 million rubles through crowdfunding on Planeta.ru platform
Planeta.ru, a popular Russian crowdfunding platform, has been making a significant impact in various communities across the country. The platform's founder, Fedor Murachkovsky, emphasises the importance of crowdfunding as more than just a 'collect money' button. He explains, "They understand that crowdfunding isn't just a 'collect money' button, but a whole process involving open dialogue, strategic communication, and respect for their community."
This approach seems to be working well, as charity is one of the most popular categories on Planeta.ru. Last year alone, the platform raised an impressive 43.7 million rubles. Over the past 13 years, Planeta.ru has managed to raise a total of 592 million rubles for various causes.
One of the most successful charity campaigns on Planeta.ru in the last year was the "Help Schoolchildren Cope with Bullying" campaign of the "Bullying NET" program, which raised 1 million rubles. Another notable campaign was for the provision of modern Kinesis wheelchairs for children, which raised 2.1 million rubles. The "Charitable Hospital" organisation in St. Petersburg also benefited from a campaign on Planeta.ru, receiving 2.4 million rubles.
In addition, the Dolphin Rescue Centre "Delfa" has raised a total of 8.9 million rubles since its inception, with 3 million rubles raised in the last year alone. However, the exact amounts raised by other campaigns mentioned in this article were not specified.
Planeta.ru's commitment to social causes extends beyond financial support. This year, the platform launched a joint project with the "Simple Things" workshops to publish an inclusive cookbook in clear language for people with mental differences and those just learning to cook.
While information on the most successful and notable charity campaigns on Planeta.ru in the past year was not readily available in the provided search results, direct searches on Planeta.ru or related Russian crowdfunding news sources would provide more detailed information.
Notably, Victoria Donskaya, a makeup artist and stylist, received over 1 million rubles through a campaign on Planeta.ru. However, the specifics of her campaign were not detailed in the provided search results.
In conclusion, Planeta.ru continues to be a platform that fosters open dialogue, strategic communication, and respect for its community, making a tangible difference in the lives of many.
- This inclusive cookbook project, a joint effort between Planeta.ru and "Simple Things" workshops, signifies the platform's expansion beyond mere financial support, reaching into the realm of food-and-drink and lifestyle.
- The fintech industry is evident in Planeta.ru's business model, as it facilitates crowdfunding, a modern, digital approach to traditional financing.
- Beyond charity, Planeta.ru's commitment to social change extends to various industries, such as education, healthcare, and even the arts, as demonstrated by Victoria Donskaya's successful campaign in the industry of beauty and fashion.
