Cement Manufacturer JK Super Prepares for Market Debut in Kashmir, Expanding Reach in Northern Regions
In a significant move, JK Cement Ltd, one of India's top manufacturers of Grey and White Cement, has launched its flagship grey cement brand, JK Super Cement, in Kashmir. This expansion marks the company's first major venture into Jammu & Kashmir's cement sector.
The journey began in early 2025 with the acquisition of a 60% stake in Saifco Cements Pvt. Ltd at a valuation of ₹174 crore. Following this, the company officially launched JK Super Cement in Kashmir in August 2025, establishing manufacturing and distribution operations across key districts in the region.
JK Cement aims to double its cement production capacity from 25 million tonnes per annum (MTPA) to 50 MTPA by 2030, making this expansion a key part of its broader northern India growth strategy. The launch event took place at the Sher-i-Kashmir International Conference Centre in Srinagar and was attended by local dealers, engineers, and architects.
This investment reflects a significant financial commitment by JK Cement. The company is also investing in local manufacturing capabilities, skill-building, and job creation to foster sustainable economic growth in the ecologically sensitive Kashmir region. JK Cement's leadership has expressed the goal of strengthening the local economy by supporting infrastructure projects and housing development, which are currently surging in the region.
The impact on the local economy is expected to be multifaceted. Improved local availability of cement for infrastructure and construction reduces dependency on imports from other states, potentially lowering costs and fostering faster project completions. Creation of employment opportunities and skill development in cement manufacturing and related sectors is another significant benefit. Moreover, JK Cement's investment contributes to regional economic development and builds a self-reliant industrial ecosystem in Kashmir, supporting long-term growth.
This initiative aligns with broader national initiatives such as ‘Make in India’ and ‘Aatmanirbhar Bharat’ aiming to promote local manufacturing and economic self-reliance. Mr. Suhail Manzoor Guna, Director of Saifco Cements Pvt. Ltd, stated that the launch of JK Super Cement in Kashmir demonstrates a commitment to building a stronger, more self-reliant Jammu & Kashmir.
JK Super Cement will be manufactured and made available across key districts of Kashmir. The on-ground team of Saifco Cements has been increased to provide technical support, quality assurance, and training to local builders and contractors. Madhavkrishna Singhania, Joint Managing Director and CEO of JK Cement Ltd, added that by investing in local manufacturing capabilities, building skills, and creating employment opportunities, the benefits of the JK Super Cement launch will extend beyond cement supply.
The launch of JK Super Cement in Kashmir marks a significant milestone for Saifco Cements Pvt. Ltd. Saifco Cements will distribute JK Super Cement in additional key districts: Baramulla, Kupwara, Bandipore, Srinagar, Budgam, Ganderbal, Anantnag, Kulgam, Shopian, and Pulwama.
Dr. Raghavpat Singhania, Managing Director of JK Cement Ltd, stated that JK Super Cement's launch extends beyond cement supply, aiming to strengthen the local economy, empower communities, and build a self-reliant ecosystem in Kashmir. Mr. Dawood Altaf Guna, another Director of Saifco Cements Pvt. Ltd, added that the company is committed to supplying top-quality cement to support the region's growing construction and infrastructure needs.
JK Super Cement's entry into the Kashmir market is a natural extension of JK Cement's long-term strategy in the North. Local production of JK Super Cement allows for efficient service of the demand for public infrastructure projects and housing development in the region. With this expansion, JK Cement now has a growing presence in various markets of India, reinforcing its position as a leading force in the country's cement and construction ecosystem.
- The expansion of JK Cement in Kashmir's cement sector, with the launch of JK Super Cement, is a significant move in the industry's finance and business sector.
- JK Cement's aim to double its cement production capacity to 50 MTPA by 2030 indicates a focus on infrastructure development and manufacturing growth in the economy.
- The company's investment in local manufacturing capabilities, skill-building, and job creation in the Kashmir region suggests a goal of fostering sustainable economic growth and employment opportunities.
- By supplying top-quality cement for construction and infrastructure needs, JK Super Cement's entry into the Kashmir market contributes to the regional development and reinforces JK Cement's position as a leader in India's cement and construction industry.
