Car production begins at Silver Star Auto: Manufacture of Peugeot and Citroën vehicles commences on site
The Silver Star Auto Assembly plant in Ghana has become a significant player in local vehicle assembly, particularly for the Peugeot Landtrek 1.9 pickup. This facility, owned by the Kalmoni Family, is part of Ghana's broader push under the Ghana Automotive Development Policy (GADP) to boost industrial growth by embracing locally assembled vehicles.
The Landtrek assembly at Silver Star Auto helps reduce reliance on vehicle imports, lowers costs for consumers, and stimulates job creation across the automotive value chain. Roles for engineers, logistics operators, and spare parts vendors are being created, making pickups more affordable and accessible for small and medium-sized enterprises, government institutions, and individuals in Ghana.
While specific details about the local assembly or production capacity for the Peugeot 3008 are not explicit in the available information, the emphasis appears stronger on the Landtrek pickup model at this plant.
Silver Star Auto, the exclusive importer, assembler, and distributor of Peugeot and Citroen brands in Ghana, has been operating in the country for over twenty-five years and has a strong presence in the Ghanaian automotive market. The company offers a diverse range of Peugeot and Citroen vehicles, including SUVs and light commercial vehicles (LCVs).
Mr. Samir Cherfan, Chief Operating Officer of Stellantis Middle East and Africa, expressed delight about this new phase in the partnership and sees potential for growth in the Ghanaian automotive industry for Peugeot and Citroen brands. The partnership between Peugeot and Silver Star Auto started in 2019, and the assembly plant is now producing the Peugeot 3008 and the all-new 1-ton Peugeot pickup, Landtrek.
Stellantis, the parent company of Peugeot, has a cumulated heritage of 1000 years and is home to a full portfolio of storied brands. The Peugeot vehicles being assembled at Silver Star Auto plant are known for their fuel-efficiency, economy, and enhanced safety features, providing a superior driving experience to customers in Ghana.
This plant represents Ghana's evolving automotive industrial base focused primarily on pickups like the Peugeot Landtrek, which serve important commercial, governmental, and agricultural needs. The partnership aims to serve customers in Ghana with suitable mobility solutions, contributing to the country's industrial growth and economic development.
[1] Source: Ghana Investment Promotion Centre (GIPC) and Silver Star Auto official websites.
- The Silver Star Auto Assembly plant, which is part of Ghana's broader push under the Ghana Automotive Development Policy (GADP), is producing the Peugeot 3008 and the Landtrek pickup, stimulating growth in the local manufacturing industry and creating jobs within the automotive value chain.
- The Landtrek assembly at Silver Star Auto, an exclusive importer, assembler, and distributor of Peugeot and Citroen brands in Ghana, helps reduce reliance on vehicle imports, making these vehicles more affordable and accessible for various sectors including small and medium-sized enterprises, government institutions, and individuals.
- The partnership between Peugeot and Silver Star Auto aims to serve customers in Ghana with suitable mobility solutions, contributing to the country's industrial growth and economic development, as well as enhancing lifestyle choices by offering diverse Peugeot and Citroen vehicles such as SUVs and light commercial vehicles (LCVs).
- The Peugeot vehicles being assembled at Silver Star Auto plant, like the Landtrek pickup, are known for their fuel-efficiency, economy, and enhanced safety features, providing a superior driving experience to customers and meeting the important commercial, governmental, and agricultural needs in Ghana.
- Stellantis, the parent company of Peugeot, has a cumulated heritage of 1000 years and boasts a full portfolio of storied brands. The partnership between Peugeot and Silver Star Auto started in 2019, and the assembly plant is now part of Ghana's evolving automotive industrial base, with a focus on local assembly and production capacity in commercial vehicles like the Landtrek pickup.
