Business deposits for commercial ventures remain unclaimed for as long as a week in 80% of cases.
Vibe Check: Let's dive into the deposit game that small to medium businesses (SMBs) of VTB have been playing in 2025!
In the grand opening act of the first half of this year, SMBs orchestrated a record-breaking performance in deposit deals, with an astonishing 80% of them securing short-term stashes for their funds. This blockbuster revelation was shared by the man with the golden tongue, Denis Bortnikov, the Deputy President and Chair of the Management Board at VTB, at the St. Pete International Economic Forum (SPIEF) 2025.
The curtain went up, and the scene was set: the pocket books of SMBs brimmed with a whopping 3.4 trillion rubles in deposits and non-withdrawable balances (NWBs), unfurling a 23% climb from the previous year. The curtain call for this growing demand among entrepreneurs? A grand total of 4.7 million transactions, marking a dizzying double triumph compared to the same period last year.
But what's the big deal? Can't we just pop our dough into any ol' account? Well, it seems these SMBs are no muggles when it comes to financial sorcery. They're all about keeping it liquid and readily available, all while capitalizing on sweet interest rates. In fact, 53% of these deals fabulously fly by like a one-day-wonder, with another 28% lasting a thrilling 2-7 day sprint and only a mere 5% trapped in love forever - lasting beyond a month.
Now, why the hurry? Well, it's all about maintaining that coveted high liquidity in the ever-shifting landscape of business, kids! With staggering interest rates available on every manner of deposit, it's a no-brainer for SMBs to exploit this opportunity like a well-studied game of strategy.
VTB, the ever-generous bank, is played by SMBs like an eager scrabble tile, with high interest rates within reach for even the shortest of deals. Plus, they throw in a helping hand by covering the costs of mandatory reserves for their SMB clients, ensuring they remain prosperous heroes on the board.
The clock strikes 9, and it's time for those agile SMB players to stash their dough, 'cause VTB allows deposits right up until 9 PM. But hey, why do the heavy lifting when you can sit back and watch the game with the "Autoovernight" service? This snazzy feature automatically tucks away those leftover funds, ensuring you're always on top of the game.
Newbies to the game receive the warmest of welcomes, with welcome bonuses of 0.3% to 0.6% added to their deposit interest rates. With VTB's kid-friendly banking tactics, it's no surprise that they've conquered the hearts of SMBs with their game-winning moves.
So, there you have it! Perhaps this thrilling financial adventure of short-term deposits is just what SMBs need to cling to their liquidity while cashing in on those mouthwatering interest rates. Looks like the short-term deposit game has become the hottest ticket in town, and these SMBs are the life of the party!
In the business realm of 2025, small to medium businesses (SMBs) in VTB are significantly investing in short-term deposits, capitalizing on high interest rates and maintaining liquidity. This growing trend in financial decisions within SMBs is reminiscent of a strategic game of investment, with VTB acting as the generous bank that offers attractive short-term deposit deals, including an "Autoovernight" service for convenience, and welcoming bonuses for new clients.
