Britannia's Siddharth Gupta discusses brand appeal, challenging concepts, and the four essential factors
In the world of marketing, change is the only constant. This is particularly true for Siddharth Gupta, the General Manager of Marketing at Britannia, a company renowned for producing salty snacks with a rich history of 130 years.
Gupta's tenure at Britannia has seen a series of transformative changes, with a focus on modernizing marketing strategies while preserving the brand's legacy and soul. One of the key initiatives has been the entry into new categories such as snacking and nutritious bars. To achieve this, Gupta has deployed a modern marketing playbook that leverages bold, disruptive ideas underpinned by deep consumer understanding and technology. This approach has seen the integration of innovative storytelling using AI-generated content and consumer participation, enabling Britannia to stay future-ready[1][3].
Gupta's leadership journey has been marked by several lessons, one of which is the importance of staying true to the brand’s core philosophy—putting the consumer first. This approach has driven meaningful impact and industry recognition, such as winning the prestigious 'Marketer Of The Year' title at the ET Shark Awards 2025[2]. The recognition serves as validation of their bold ideas and execution, motivating Gupta and his team to continue pushing boundaries confidently.
Another reflection from Gupta's journey concerns outdated marketing mindsets and the need for continuous learning and adaptation. He believes that in a fast-evolving landscape, building a high-performing marketing team requires a focus on fostering a culture of continuous learning and adaptation[4].
For those interested in staying updated with industry insights and analysis, Britannia offers a newsletter subscription. For those on-the-go, a mobile app is available, providing real-time updates and the convenience of saving articles for later reading[5]. This app is designed to provide access to the website on smartphones, making it easier than ever to stay connected to the industry and receive updates on your smartphone[6].
The details of Britannia's approach to working with agencies are not disclosed, but it is clear that Gupta's leadership has resulted in significant marketing bets, although the specifics are not provided[7]. Gupta has also shared his thoughts on how he approaches building a high-performing marketing team in a fast-evolving landscape[8].
In conclusion, Siddharth Gupta's journey at Britannia is a testament to the power of embracing change, staying consumer-centric, and continuously learning and adapting in a fast-paced marketing landscape. Whether you're an industry professional or a consumer, subscribing to the newsletter or downloading the mobile app offers a window into this exciting world of modern marketing at Britannia.
[1] Britannia's Modern Marketing Playbook: Leveraging Technology and AI for a Legacy Brand [2] Siddharth Gupta Wins 'Marketer Of The Year' at ET Shark Awards 2025 [3] Britannia's Innovative Storytelling using AI-Generated Content [4] Siddharth Gupta on Outdated Marketing Mindsets and Career-Defining Advice [5] Subscribe to Britannia's Newsletter for Industry Insights and Analysis [6] Britannia's Mobile App: Real-Time Updates and Saved Articles on Your Smartphone [7] Siddharth Gupta's Significant Marketing Bets at Britannia [8] Siddharth Gupta on Building a High-Performing Marketing Team in a Fast-Evolving Landscape
- In the realm of marketing, Siddharth Gupta, the General Manager of Marketing at Britannia, exemplifies the constant change, having overseen modernization of marketing strategies while preserving the brand's legacy.
- Gupta's leadership at Britannia has been recognized in the finance sector, winning him the 'Marketer Of The Year' title at the ET Shark Awards 2025, validating his bold ideas and execution.
- To keep abreast of industry insights and analysis, Britannia provides a newsletter subscription and a mobile app offering real-time updates for seamless on-the-go access.
- In a fast-evolving marketing landscape, Siddharth Gupta places great importance on fostering a culture of continuous learning and adaptation within his team to drive high performance.
- Despite the lack of disclosure on Britannia's approach to working with agencies, Gupta's leadership has resulted in significant marketing bets and innovations, including the use of AI-generated content for storytelling.
