Borough Broth's Steady Expansion Fueled by Invoice Finance Assistance from eCapital
Borough Broth Taps into eCapital's Invoice Finance for Growth
Borough Broth, the UK's leading organic, slow-cooked bone broth brand, is set to expand its footprint in the UK and explore potential for international growth, thanks to a tailored Invoice Finance facility provided by eCapital.
Founded in 2015 by Ros Heathcote, Borough Broth began as a home-made product born out of discovering its health benefits. Today, the brand is stocked in Tesco, Sainsbury's, Waitrose, and Ocado, and prides itself on sourcing ingredients only from British organic farms.
As Borough Broth scaled, it faced financial pressures due to long retailer payment terms and rising production demands. To manage these challenges, the brand turned to eCapital, a financial partner that understood its unique pace and pressures in the food and drink industry.
eCapital's Invoice Finance facility has been fundamental for Borough Broth, providing immediate access to funds upon invoicing. This financial flexibility has been crucial in supporting the company's national expansion across the UK and enabling sustained product development in the fast-scaling consumer health food sector.
By partnering with eCapital, Borough Broth gained responsive and tailored invoice finance support, which matched their pace and pressures, helping them meet supply chain needs and fund future orders continuously. This funding solution allowed the company to maintain momentum and expand retail footprint while preserving founder control and vision.
From the innovation perspective, access to immediate cash flow through invoice finance has been pivotal in allowing Borough Broth to reinvest into the quality, flavor, and sustainability of their slow-cooked bone broths. The facility has also supported exploration of future international growth opportunities while maintaining strong UK market demand.
Liz Smith, Relationship Manager at eCapital, expressed enthusiasm for supporting Borough Broth, a "ambitious, founder-led business" that has built a special brand by prioritizing taste and quality. eCapital sees Borough Broth as a long-term funding partner, backing its journey as it scales further.
Borough Broth continues to see strong demand across its retail channels, and the partnership exemplifies how a tailored invoice finance strategy can both address operational financial challenges and actively fuel growth and innovation in a rapidly expanding consumer brand.
**Impact of eCapital's Invoice Finance on Borough Broth:**
- Helping manage cash flow amid long payment terms.
- Providing flexible access to working capital aligned with actual sales.
- Enabling reinvestment into product innovation (production, packaging).
- Supporting supply chain and order fulfillment needs.
- Facilitating steady national expansion and positioning for international growth.
- Allowing Borough Broth to scale while retaining control of its mission and vision.
[1] eCapital Press Release
[2] Borough Broth Website
[3] Borough Broth on Tesco
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