Boost Your Social Media Presence Today!
In the digital age, small businesses are constantly seeking ways to increase their online presence and reach a wider audience. A study by Sery Content Development reveals a promising strategy for businesses on Facebook: prioritizing photo posts over link posts.
According to the findings, pictures on Facebook can be shown to as many as 15 times more people than links or text blocks. This trend is evident in the case of iDoctor (now CPR), where a single picture post can reach up to 15.2% (365 views) of its over 2,400 followers.
For small businesses, this increase in reach can be significant. One test from a client with a large, engaged fan base showed that link posts typically reached between 10,000 to 20,000 fans, while photo posts with similar engagement reached about 45,000, sometimes up to 68,000 if the photo included a quote. This suggests that photo posts can increase reach by approximately 2 to 4 times compared to link posts.
Sery Content Development, a company that manages social media for small businesses, has observed this discrepancy in reach for clients with varying follower counts. For instance, J&J Construction, a business with 199 followers, saw pictures reach between 33% and 41% of its followers, while links were shown to between 2.5% and 12%.
The increased visibility for photo posts is not just limited to businesses with large fan bases. Even for those with less than 100 followers, pictures tend to perform better.
The reason behind this trend is Facebook's algorithm, which prioritizes showing pictures over text or links. This is because visual content like photos generally receives more clicks, shares, and comments than text-only or link posts, further boosting engagement and reach on the platform.
However, it's important to note that Facebook's primary goal is to keep users on their platform to show ads. Therefore, while photo posts can help increase organic reach, businesses should also consider incorporating links into their photo captions to drive traffic to their websites.
Sery Content Development offers competitive packages to help small businesses improve their online presence, including creating ads, writing content, and updating accounts. By prioritizing photo posts and strategically incorporating links, small businesses can effectively boost their organic reach and engagement on Facebook.
[1] Data sourced from Sery Content Development's internal analysis. [3] Data sourced from HubSpot's The State of Marketing Report 2020.
- To optimize their social-media strategy, small businesses can focus on prioritizing photo posts over link posts, as highlighted by Sery Content Development's study, potentially increasing finance gains by 2 to 4 times compared to link posts due to higher reach and greater engagement.
- With the popularity of visual content on Facebook, small businesses can also enhance their lifestyle branding by creating captivating, share-worthy photos, as these posts tend to perform better than text-only or link posts, thereby attracting a wider audience and boosting their business visibility.
